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15 February 2021 | Story Supplied | Photo Supplied
Dr João Vidal is a research fellow at the Department of Plant Sciences and the Afromontane Research Unit (ARU) at the University of the Free State (UFS).

According to United Nations data projections for 2100, sub-Saharan Africa is set to experience a demographic explosion. The most rapid population growth zones in Africa are in or around mountains and the importance of managing these mountain ecosystems sustainably in order to maintain the benefits to such a growing population is critical, says Dr João Vidal, a research fellow at the Department of Plant Sciences and the Afromontane Research Unit (ARU) at the University of the Free State (UFS). 

The link between human population growth and the demand for water will impact these mountain grasslands. All of Africa’s important rivers originate in mountainous areas. The sustainable management of African mountain landscapes is thus vital for the sustained provision of quality water in suitable quantities. “Water is already limited in some places. This year we are facing another drought in South Africa, and if it was not for the mountains, it could have been much worse. The long-term resilience of Southern Africa’s mountains and their ecosystem services should be an absolute priority for both research and conservation,” says Dr Vidal.

Human population growth has several implications

As a mountain ecologist, his recent research is centred on developing indicators for monitoring biodiversity change in Southern Africa’s mountains. This is a collaborative research project with the South African Environmental Observation Network (SAEON), Ezemvelo KZN Wildlife, and the University of Pretoria.

Human population growth, as predicted for Southern Africa, has several implications for natural-resource management and biodiversity conservation. “Southern Africa has one of the highest proportions of grassland-dominated mountains in the world, comparable only to Central Asia,” says Dr Vidal. 

In December, UN Secretary-General António Guterres said during the launch of the 2021 Global Humanitarian Overview: “Conflict, climate change and COVID-19 have created the greatest humanitarian challenge since the Second World War. The number of people at risk of starvation has doubled. Hundreds of millions of children are out of school. Levels of extreme poverty have risen for the first time in 22 years.”

According to Dr Vidal this new scenario significantly increases the pressure on mountain environments and their biota, since people will have to find alternative ways of feeding their families, their animals, while the economy struggles to recover globally.

Through his research, Dr Vidal – together with a growing community of practices for Southern Africa’s mountains – aims to understand the socio-ecological functioning of these montane grasslands in order to encourage a science-policy-action interface for their sustainable management in a changing world. 


Alternative ways for measuring environmental change in mountains

Since much global mountain research is focused on forest-dominated mountains, Dr Vidal and his collaborators are developing specific tools to track climate change in grassy mountains.
He explains: “When you look at the available tools for tracking climate change in mountains, you have a tree line for many mountains in the world. However, with the Southern African grassy mountains, it is impossible to use such a tool. We are working on alternative ways for measuring environmental change in our mountains.

“As it gets warmer, certain communities of grasses may retract towards higher elevations because they need a certain minimum temperature to survive. The problem seems to be that current climate change is occurring at a much faster rate than most species might be able to retract. This means that higher temperatures may lead to habitat losses for temperature-vulnerable groups.

“Climate change is also making mountains increasingly vulnerable to ecological invasion by non-native species. The severe temperatures in mountains are a good barrier for many problematic lowland species. But with warmer temperatures in the mountains, these barriers are being weakened, increasing the number of potentially invasive plants in our mountains. With higher temperatures there is potential for a large guild of invasive trees to overrun grassland mountains affecting waterflow into dams and rivers. Examples are pines, willows, gums, and wattles, to name a few.

“The presence of invasive trees, especially along rivers, has long-term negative impacts on the functioning of mountain catchments. These trees destabilise riverbanks, extract large amounts of water, and cause local extinction of endemic montane biodiversity. In drier environments such as grasslands, this exacerbates the fragile water productivity,” he adds.

Global policymakers to recognise the value of grassy mountains 

It is important to draw attention to the value of natural grassy mountain systems around the world and to how threatened they are. The world’s grassy mountains need to be better studied and better placed on the global stage. This will encourage policy makers to recognise these systems and implement appropriate measures to facilitate their sustainable management. 

For the first time in 20 years, the recent International Panel of Climate Change (IPCC) report to the United Nations included a chapter focusing solely on mountains. “Policymakers are finally realising how disproportionately important mountain environments are and how dramatically they are affected by climate change,” says Dr Vidal. 

However, African mountains are underrepresented in research literature; it is the only continent for which there is no data included in the IPCC report. There is an urgent need to represent African mountains – especially Southern Africa’s mountains – on the global stage when it comes to climate change,” states Dr Vidal.

Dr Vidal is conducting this study in partnership with Dr Ralph Clark, Director of the ARU on the UFS Qwaqwa Campus

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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