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04 January 2021 | Story Igno van Niekerk | Photo Francois van Vuuren (iFlair)
Anton Roodt

 The Afrikaans words, weerlose meganika, can be roughly translated as ‘vulnerable mechanics’. If you do not know the exact meaning of this, rest assured, you are not alone. At least one person does. Anton Roodt of Roodt Architects has been summoning a storm of positive reviews in the literary world with his debut offering, which is neither an environmentally friendly building nor creative historical restoration for which he is renowned, but a book.

Weerlose meganika was written as part of the requirements for Roodt’s fourth MA degree – all obtained at the University of the Free State (UFS), where the Roodts have been part of the UFS family for three generations. Anton’s father was the Head of the department of Architecture, and his son recently completed his studies in the same department. His wife, Zarine, has been involved as lecturer and research fellow in the Department of Communication Science. Roodt’s wide spectrum of interests shows in the variety of his MA degrees (Architecture, Town and Regional Planning, Environmental Management, and now – Creative Writing).

Roodt, renowned for his creativity and innovative manner of working, has barely stepped into the world of literature; yet the book, published by Tafelberg Publishers, is being described in words probably never used by critics: “verrassend vernuwend” (surprisingly refreshing), “baldadig,” (which I can only translate as ‘wildly playful’), and nostalgic science fiction.

In a Zoom conversation, Roodt shared that he wrote mostly in his spare time. Many hours of study in the buzz of architecture classrooms taught him to focus anywhere and anytime. According to Roodt, the chapters that had to be removed in the final edits of Weerlose meganika comprise sufficient material for a second book. 

Anton and his son, Leon-Pierre, both worked on the cover of Weerlose meganika: Anton designed it and Leon-Pierre was responsible for the graphics. Although publishers usually prefer to appoint their own designers, Tafelberg liked and kept the design as presented. This was no surprise, as design is not new to Anton who, as a student, was involved in the design of rag posters. During a particular rag, he realised that the poster design was extremely successful, as about 90% of them were stolen by students from lampposts and other areas. 

Roodt’s recipe for success? He is naturally curious and wants to learn more about many things. This allows him to connect with interesting people such as his fellow students and lecturers (Dr Francois Smith and Prof Henning Pieterse) in the Creative Writing course, where they kept on pushing each other to improve their work. It is clear that Roodt is on a lifelong journey of learning. And, in case you are wondering – yes, he recently started his PhD studies. At the UFS, of course.

When I asked Anton about the strange title, Weerlose meganika, he explained that he has always been fascinated by juxtapositions. He loves bringing seemingly unrelated elements together. 

Looking at the reviews, he has been successful once again. 

*** If you are curious to know more, Weerlose meganika is available at most bookstores, as well as online.

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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