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16 July 2021 | Story Leonie Bolleurs | Photo Supplied
According to Prof Gerhard Bosman (bottom left), the biggest advantage of the COIL exchange for Architecture students was their cultural and online collaboration development while addressing urban diversity, multiplicity, and complexity in the built environment. During an online engagement between academics, were from the left: Prof Mark DeBoer and Prof Chiara De Santi; and bottom, right: Prof Carlo Citter.

In South Africa, student exchange programmes – especially at undergraduate level – remain extremely limited. The national Policy Framework for Internationalisation of Higher Education in South Africa, however, makes internationalisation of the curriculum mandatory and directs that it ‘must not negate curriculum transformation imperatives which higher education institutions in South Africa have an obligation to fulfil'.

The University of the Free State (UFS), through its Office for International Affairs, coordinates the iKudu project, which seeks to transform curricula through internationalisation and virtual exchanges. iKudu, a Capacity Building for Higher Education (CBHE) project, is funded by the European Union’s Erasmus+ programme with EUR999 881 (approximately R20 million) and is implemented over a three-year period. Partner universities in the project are the South African Central University of Technology, Durban University of Technology, University of Limpopo, and University of Venda, with the University of Antwerp, Amsterdam University of Applied Sciences, The Hague University of Applied Sciences, Coventry University, and the University of Siena the European partners in the project.

The dream

According to Cornelius Hagenmeier, Director of the UFS Office for International Affairs, at least 50 academics and 5 250 students from South Africa and Europe will participate in the project through the collaborative online international learning (COIL) exchange model. Academics are receiving training on accredited courses in a virtual setting where the classrooms (each located in a different country or cultural setting) of two or more higher education institutions are linked, working with colleagues from partner universities to implement COIL virtual exchanges for the benefit of their students. 

He says: “Students with different cultural and geographical perspectives and experiences have the opportunity to learn from each other through cross-cultural dialogue, bringing a global dimension to the course content. Apart from developing the intercultural competence, technological skills, and the ability to work in groups, students also enhance their employability.”

Another major advantage of this model is that it gives effect to the South African Policy Framework by contributing to internationalisation at home through purposeful integration of international and intercultural dimensions into the formal curriculum. 

Hagenmeier believes that, besides a transformed curriculum at all partner universities, this process will also influence policy development at national and regional level.  

The opportunity

BArchHons students from the History of Urban Settlement module in the UFS Department of Architecture are but one example of a group of students who benefited from the exchange programme. UFS associate professor and researcher in Earth Architecture, Prof Gerhard Bosman, collaborated with academics from Italy, Japan, and the USA to engage with 85 students across four continents. 

From the University of Siena, Italy, Prof Carlo Citter, an associate professor in Medieval Archaeology, participated in the programme. He was joined by Prof Mark deBoer, a lecturer from the English for Academic Purposes (EAP) programme at the Akita University in Japan, and Prof Chiara De Santi, an assistant professor of Modern Languages, teaching film and cultural courses in English and Italian at the Farmingdale State College in the USA.

Prof Bosman says the COIL exchange programme, which started on 12 April 2021, was executed in three parts. He shares his account of the nine-week journey: “After students introduced themselves on Padlet, they were divided into twelve teams to collaborate in groups of seven to eight students (while creating a digital presence on Google Drive) to discuss, explore, and reflect on the urban environment and the portrayal of society during war/the aftermath of a war as depicted in a selected main steam film. Six weeks later, the groups had to submit final video and slide presentations on these topics. In the last part of the exchange programme – where students benefited from the perspectives of academics in four different cultures – a group and individual assessment reflecting the course discipline of the four student groups had to be accommodated. 

Overcoming challenges

The process unfortunately also had its challenges. Due to the time difference at most of the institutions, students found it difficult to meet. They also had to overcome the language differences, since not all students at the four institutions were English first-language speakers. However, the use of Google Meet (an online tool) with its English caption function helped individuals to follow the text from English voices.

As academics and students worked through the challenges, Prof Bosman confirmed that the COIL exchange programme has significant advantages. He states that the biggest advantage of the COIL exchange for Architecture students was their cultural and online collaboration development while addressing urban diversity, multiplicity, and complexity in the built environment. 

A follow-up COIL exchange between the four new partner universities in 2022 is well underway in the development and planning phases.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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