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15 June 2021 | Story Dr Cindé Greyling
Drummers entertained the Mokete crowds throughout the day.

During the past eight months, the University of the Free State Academy for Multilingualism has reached remarkable milestones. The Academy for Multilingualism was born from the UFS Language Policy (2016) and was approved by Senate in November 2020.

 

Letting languages grow

Multilingualism at the UFS entails the use of English as the primary medium of instruction, with Afrikaans, Sesotho, and isiZulu used selectively in tutorials to support the achievement of greater levels of academic literacy and understanding of the epistemology of the discipline, mostly among undergraduate students. “Accordingly, the academy’s drivers are to develop Sesotho and Isizulu as academic languages, encourage multilingualism in teaching and learning and as a social asset, and to develop English as a language of instruction,” says Dr Peet van Aardt, Custodian of the Academy for Multilingualism.

 

Developing Sesotho and Isizulu as academic languages

Academic word lists from seven departments are in the process of being translated, in conjunction with the Unit of Lexicography, to create glossaries. The team at South African Sign Languages will add videos to these glossaries to provide unique and inclusive content in the realm of multilingualism.

In April 2021, the academy – in collaboration with the TK Mopeli Library on the Qwaqwa Campus – hosted the launch of an English and Sesotho book on the campus. This work, Meriana ya Dimela tsa Basotho Medicinal Plants, was authored by Prof Rodney Moffett, honorary Research Fellow on the Qwaqwa Campus.

 

Multilingualism in teaching and learning

To assist students in overcoming the language barrier caused by English as medium of instruction, the academy is working with the Centre for Teaching and Learning’s A_STEP programme to pilot the use of translanguaging in tutor sessions. It is currently done in Law and Geography on the Bloemfontein Campus, and in Academic Literacy on the Qwaqwa Campus.

Voice-over translations of English lessons in the Faculties of Theology and Religion into Afrikaans and Sesotho paved the way for the academy to proceed with this practice in other subjects. They have been able to start with the Departments of Political Studies and Governance (Afrikaans, Sesotho, isiZulu) and Criminology (Sesotho).

 

English as a language of instruction

The university’s Academic Literacy and Language Development (ALLD) unit has also launched their English Academic Literacy courses for the Faculties of Law, Natural and Agricultural Sciences, Education, the Humanities, Health Sciences, and Economic and Management Sciences.

UFS staff will also be trained in teaching and translanguaging practices. Thus far, one lecturer has been nominated to track her use of translanguaging in the Academic Literacy classroom on the Qwaqwa Campus.

 

Multilingualism as a social asset

The fourth annual iCAN (Initiative for Creative African Narratives) was launched in April 2021. This project motivates students from all three campuses to write short stories in their mother tongue, and at the end of the year an anthology of stories will be published. In addition, some of the English stories will be injected into the English Academic Literacy courses for first-year students in order to localise the curriculum.

The Kovsies Multilingual Mokete will be hosted online this year and will include activities from the Bloemfontein, Qwaqwa, and South Campuses. The theme of this year’s festival is ‘Hearing you, hearing me’, ‘Ukungizwe, ukukuzwa’ (isiZulu), ‘Ons luister na mekaar’ (Afrikaans), and ‘Mmamele ke o mamele’ (Sesotho).

 

Academy for Multilingualism extending its footprint

A building that will house the academy on the Qwaqwa Campus is currently being built next to the new media lab. The building will comprise, among others, a 100-seater multipurpose lecture hall that can be converted into four smaller lecture halls. Similarly, a building for the academy is being constructed on the Bloemfontein Campus.

“The Academy for Multilingualism wants to ensure that the UFS becomes the South African leader in multilingualism, and at the impressive rate that they are delivering outputs, this goal will be reached soon,” says Dr Van Aardt.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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