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15 June 2021 | Story Dr Cindé Greyling
Drummers entertained the Mokete crowds throughout the day.

During the past eight months, the University of the Free State Academy for Multilingualism has reached remarkable milestones. The Academy for Multilingualism was born from the UFS Language Policy (2016) and was approved by Senate in November 2020.

 

Letting languages grow

Multilingualism at the UFS entails the use of English as the primary medium of instruction, with Afrikaans, Sesotho, and isiZulu used selectively in tutorials to support the achievement of greater levels of academic literacy and understanding of the epistemology of the discipline, mostly among undergraduate students. “Accordingly, the academy’s drivers are to develop Sesotho and Isizulu as academic languages, encourage multilingualism in teaching and learning and as a social asset, and to develop English as a language of instruction,” says Dr Peet van Aardt, Custodian of the Academy for Multilingualism.

 

Developing Sesotho and Isizulu as academic languages

Academic word lists from seven departments are in the process of being translated, in conjunction with the Unit of Lexicography, to create glossaries. The team at South African Sign Languages will add videos to these glossaries to provide unique and inclusive content in the realm of multilingualism.

In April 2021, the academy – in collaboration with the TK Mopeli Library on the Qwaqwa Campus – hosted the launch of an English and Sesotho book on the campus. This work, Meriana ya Dimela tsa Basotho Medicinal Plants, was authored by Prof Rodney Moffett, honorary Research Fellow on the Qwaqwa Campus.

 

Multilingualism in teaching and learning

To assist students in overcoming the language barrier caused by English as medium of instruction, the academy is working with the Centre for Teaching and Learning’s A_STEP programme to pilot the use of translanguaging in tutor sessions. It is currently done in Law and Geography on the Bloemfontein Campus, and in Academic Literacy on the Qwaqwa Campus.

Voice-over translations of English lessons in the Faculties of Theology and Religion into Afrikaans and Sesotho paved the way for the academy to proceed with this practice in other subjects. They have been able to start with the Departments of Political Studies and Governance (Afrikaans, Sesotho, isiZulu) and Criminology (Sesotho).

 

English as a language of instruction

The university’s Academic Literacy and Language Development (ALLD) unit has also launched their English Academic Literacy courses for the Faculties of Law, Natural and Agricultural Sciences, Education, the Humanities, Health Sciences, and Economic and Management Sciences.

UFS staff will also be trained in teaching and translanguaging practices. Thus far, one lecturer has been nominated to track her use of translanguaging in the Academic Literacy classroom on the Qwaqwa Campus.

 

Multilingualism as a social asset

The fourth annual iCAN (Initiative for Creative African Narratives) was launched in April 2021. This project motivates students from all three campuses to write short stories in their mother tongue, and at the end of the year an anthology of stories will be published. In addition, some of the English stories will be injected into the English Academic Literacy courses for first-year students in order to localise the curriculum.

The Kovsies Multilingual Mokete will be hosted online this year and will include activities from the Bloemfontein, Qwaqwa, and South Campuses. The theme of this year’s festival is ‘Hearing you, hearing me’, ‘Ukungizwe, ukukuzwa’ (isiZulu), ‘Ons luister na mekaar’ (Afrikaans), and ‘Mmamele ke o mamele’ (Sesotho).

 

Academy for Multilingualism extending its footprint

A building that will house the academy on the Qwaqwa Campus is currently being built next to the new media lab. The building will comprise, among others, a 100-seater multipurpose lecture hall that can be converted into four smaller lecture halls. Similarly, a building for the academy is being constructed on the Bloemfontein Campus.

“The Academy for Multilingualism wants to ensure that the UFS becomes the South African leader in multilingualism, and at the impressive rate that they are delivering outputs, this goal will be reached soon,” says Dr Van Aardt.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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