Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
15 June 2021 | Story Dr Cindé Greyling
Drummers entertained the Mokete crowds throughout the day.

During the past eight months, the University of the Free State Academy for Multilingualism has reached remarkable milestones. The Academy for Multilingualism was born from the UFS Language Policy (2016) and was approved by Senate in November 2020.

 

Letting languages grow

Multilingualism at the UFS entails the use of English as the primary medium of instruction, with Afrikaans, Sesotho, and isiZulu used selectively in tutorials to support the achievement of greater levels of academic literacy and understanding of the epistemology of the discipline, mostly among undergraduate students. “Accordingly, the academy’s drivers are to develop Sesotho and Isizulu as academic languages, encourage multilingualism in teaching and learning and as a social asset, and to develop English as a language of instruction,” says Dr Peet van Aardt, Custodian of the Academy for Multilingualism.

 

Developing Sesotho and Isizulu as academic languages

Academic word lists from seven departments are in the process of being translated, in conjunction with the Unit of Lexicography, to create glossaries. The team at South African Sign Languages will add videos to these glossaries to provide unique and inclusive content in the realm of multilingualism.

In April 2021, the academy – in collaboration with the TK Mopeli Library on the Qwaqwa Campus – hosted the launch of an English and Sesotho book on the campus. This work, Meriana ya Dimela tsa Basotho Medicinal Plants, was authored by Prof Rodney Moffett, honorary Research Fellow on the Qwaqwa Campus.

 

Multilingualism in teaching and learning

To assist students in overcoming the language barrier caused by English as medium of instruction, the academy is working with the Centre for Teaching and Learning’s A_STEP programme to pilot the use of translanguaging in tutor sessions. It is currently done in Law and Geography on the Bloemfontein Campus, and in Academic Literacy on the Qwaqwa Campus.

Voice-over translations of English lessons in the Faculties of Theology and Religion into Afrikaans and Sesotho paved the way for the academy to proceed with this practice in other subjects. They have been able to start with the Departments of Political Studies and Governance (Afrikaans, Sesotho, isiZulu) and Criminology (Sesotho).

 

English as a language of instruction

The university’s Academic Literacy and Language Development (ALLD) unit has also launched their English Academic Literacy courses for the Faculties of Law, Natural and Agricultural Sciences, Education, the Humanities, Health Sciences, and Economic and Management Sciences.

UFS staff will also be trained in teaching and translanguaging practices. Thus far, one lecturer has been nominated to track her use of translanguaging in the Academic Literacy classroom on the Qwaqwa Campus.

 

Multilingualism as a social asset

The fourth annual iCAN (Initiative for Creative African Narratives) was launched in April 2021. This project motivates students from all three campuses to write short stories in their mother tongue, and at the end of the year an anthology of stories will be published. In addition, some of the English stories will be injected into the English Academic Literacy courses for first-year students in order to localise the curriculum.

The Kovsies Multilingual Mokete will be hosted online this year and will include activities from the Bloemfontein, Qwaqwa, and South Campuses. The theme of this year’s festival is ‘Hearing you, hearing me’, ‘Ukungizwe, ukukuzwa’ (isiZulu), ‘Ons luister na mekaar’ (Afrikaans), and ‘Mmamele ke o mamele’ (Sesotho).

 

Academy for Multilingualism extending its footprint

A building that will house the academy on the Qwaqwa Campus is currently being built next to the new media lab. The building will comprise, among others, a 100-seater multipurpose lecture hall that can be converted into four smaller lecture halls. Similarly, a building for the academy is being constructed on the Bloemfontein Campus.

“The Academy for Multilingualism wants to ensure that the UFS becomes the South African leader in multilingualism, and at the impressive rate that they are delivering outputs, this goal will be reached soon,” says Dr Van Aardt.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept