Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Competition can assist with transformation
2008-06-04

At the announcement of the winners of the transformation competition were, from the left, front: Ms Khani Seatile, Prof. Helena van Zyl, Director of the School of Management, Ms Charlotte Gallego, Ms Debbie Packwood; back: Mr Valentine Ndhlela and Mr Roger Potgieter.
Photo: Leonie Bolleurs

     

Competition can assist with transformation

The School of Management of the University of the Free State (UFS) held a transformation competition amongst its MBA and BML students. The winners were announced at a function that was held on the Main Campus of the university in Bloemfontein this week.

Prof. Helena van Zyl, Director of the School of Management, said: “The competition gave the students the opportunity to apply their expertise and knowledge and in this way they could add value to the university’s challenge to manage the transformation process effectively and to the benefit of all.” In the competition students had to provide recommendations to the management of the UFS on the effective management of the transformation process at the institution.

The winners in the MBA category were Ms Charlotte Gallego and Mr Roger Potgieter. In the BML category Mr Valentine Ndhlela, Ms Khani Seatile and Ms Debbie Packwood were the winners. The winners can attend either a conference on knowledge, culture and change at organisations in the United Kingdom or a conference on entrepreneurship in Ireland. This prize includes air fare, accommodation and the registration fee for the conference. They also get a 10%-bonus mark in a module of their choice.

Some of the suggestions made by the students include:

The use of the Reitz incident as an empowering tool for skills development for all staff to participate in and not only the previously disadvantaged communities.

Another suggestion was that it is not enough to acknowledge people’s issues involved in organisational change and restructuring in an organisation. Management must be equipped to deal with these challenges. In order to ensure long-term survival, the university must develop skills in strategic transformation.

One of the students also suggested the displaying of notice boards in student residences to enhance unity and shared values, using the slogan “We are all human beings no matter what we are”.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel:  051 401 2584
Cell:  083 645 2454
E-mail:  loaderl.stg@ufs.ac.za
4 June 2008

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept