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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Council appoints agency to assist with its residence integration policy
2008-06-06

The Council of the University of the Free State (UFS) has appointed the Cape Town based iGubu Leadership Agency to assist with its residence integration policy.

“The agency will assist management in understanding and identifying the current obstacles related to the implementation of the residence integration policy, draw up proposals to enhance and successfully implement this integration policy, and implement these proposals to ensure successful integration within the 21 residences on the Main Campus in Bloemfontein,” says Prof. Teuns Verschoor, Acting Rector of the UFS.

The agency was appointed after an intensive advertising, screening and interviewing process was conducted by the university’s management. A recommendation on the successful candidate was subsequently made to the Council and the iGubu Leadership Agency was informed of its appointment this past week,” says Prof. Verschoor.

“Some of the projects that we have been involved in include the development and management of student leadership at among others the universities of Stellenbosch and Cape Town as well as the Huguenot College, and leadership initiatives such as the Beeld Youth Summit and last year’s Brightest Young Minds conference,” says Mr Rudi Buys, Chief Executive Officer. He will be working with Mr Yeki Mosomothane, Strategy Manager of the agency and a diverse team of facilitators.

Their main focus will be on investigating the trust relationships between stakeholders, establishing healthy relationships between students and the development of the skills of student leaders to establish conversations on values and meaningful change in residences and the student community.

“In the first phase of the project we will be conducting research and talk to students and other role players regarding ways of building unity on campus. After that the kind of programmes that may be implemented to further integration in residences will be determined together with stakeholders and the most suitable ones will be implemented. We will emphasise ownership and participation of processes by students and other stakeholders to ensure sustainability,” says Mr Buys.

The contract is for two and a half years and the agency must regularly report to Council via management on its progress. “We see this appointment as an investment in the integration of our residences and look forward to the interventions iGubu Leadership Agency can bring to the table,” says Prof. Verschoor.

The agency specialises in mentoring individuals and teams and in facilitating the participation of communities in transformation and reconciliation initiatives in specifically an African context, and does so from a leadership development perspective. The agency has extensive experience in facilitating programmes for diversity and integration.

iGubu Leadership Agency’s appointment goes hand in hand with the appointment of other agencies who will support management and make recommendations on how to accelerate transformation and position the UFS as an engaged and responsive university.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel:  051 401 2584
Cell:  083 645 2454
E-mail:  loaderl.stg@ufs.ac.za
6 June 2008

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