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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Shining as bright as her crown
2017-05-31

Description:Prudence Mahlaba  first Black Rag Queen  Tags: Prudence Mahlaba  first Black Rag Queen

The radiant beauty, Prudence
Mahlaba, during a photoshoot
for her #PeopleOfKovsies billboard.
Photo: Sonia Small

The bubbly personality of Prudence Mahlaba gave us a peep into her life. Many may have seen her face on the latest billboard by the main gate of the Bloemfontein Campus, but today we take a look at the person behind the crown.

I am a kind-hearted person. What you see, is what you get, no matter how bad a day I am having,” says Prudence Mahlaba, the first Black Rag Queen in the history of Kovsies. 

Aspiring lawyer a role model for others

This fourth-year LLB student and residence committee member of Akasia, says she always presents her true self. “You are someone else’s role model, so you have to be affirmative.”

“I don’t say that I wanted to do it, but I did achieve to become the first black Rag Queen ever,” she says. Prudence knew that she would make a positive impact and achieve great things. She also hopes to travel as soon as she gets the opportunity. Her relationship with God provides her with a healthy lifestyle, and she confesses that she hardly ever sees the inside of a gym. She spends most of her free time on YouTube watching reality shows.

Empowerment of women important

“Seeing a person, especially a young woman, who is broken and lost, causes me stress and anxiety.”  She believes in the empowerment of young women.

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