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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS hosts YSI for first conference of its kind in Africa
2017-06-13

Description: UFS hosts YSI  Tags: UFS hosts YSI

From the left: Bryson Nkhoma, a doctoral student from
the International Studies Group, Prof Francis Petersen,
Rector and Vice-Chancellor of the UFS, and
Dr Tinashe Nyamunda, a postdoctoral fellow from the
International Studies Group.
Photo: Siobhan Canavan

In the first conference of its kind on the African continent, the University of the Free State’s Bloemfontein Campus was privileged to host the Young Scholars Initiative (YSI) conference.

Reflecting on the African experience

A total of 65 young and senior scholars from five continents attended the conference Decolonising Africa? The Economic History of Development, hosted by the YSI in partnership with the International Studies Group at the UFS.

The conference, held on 8 and 9 June 2017, provided an opportunity to reflect on the African experience from an historical perspective and to assess the current position of the continent in the global economy. It discussed new themes in development, such as the role of women, minorities and entrepreneurs.

The conference focused on how the business community has operated in an Africa that still faces inequalities and unfair terms of trade and lacks a unified political will.

Keynote speakers at conference

Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said decolonisation was not self-explanatory. “In its radical form, decolonisation presents two polar opposites. On the one side is white privilege and on the other is black pain.”

Prof Ian Phimister, Senior Research Professor at the Centre for Africa Studies at the UFS presented the opening keynote address entitled International Imperialism: The Violent Making of Southern Africa, 1884-1914.

Other keynote speakers included Prof Sabelo Ndlovu Gatsheni from the University of Pretoria, Prof Gareth Austin from the University of Cambridge, and the closing keynote by Prof Alois Mlambo from the University of Pretoria.

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