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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Wayde sets 200m SA record, and is world’s fastest in 2017
2017-06-13

 

Description: Wayde sets 200m SA record, banner Tags: Wayde sets 200m SA record, banner

Wayde van Niekerk is in great form leading up to the World Championships
in London in August. Photo: SASPA

 

He was the first South African to break the 20-second barrier in the 200m, but for the past two years Wayde van Niekerk had to be satisfied that fellow countryman Anaso Jobodwana was quicker. Now the Kovsie athlete isn’t only the national record holder again – he also is the fastest man on the planet in the 200m in 2017.

After Van Niekerk ran a 19.90, the world’s fastest this year, when he won the South African title in Potchefstroom in April, the American Christian Coleman (19.85) improved on that.

Personal best and 0.06 seconds quicker than Anaso
However, Van Niekerk ran a 19.84 in the 200m at the Racers Grand Prix in Kingston, Jamaica, on 11 June 2017. This was 0.06 seconds quicker than his personal best, and 0.03 seconds better than Jobodwana’s national record of 19.87 at the 2015 World Championships in Beijing. Van Niekerk was the first South African to run under 20 seconds in the 200m when he did so two years ago in 19.97 in Lucerne, Switzerland.

Same pace a second time in a week

It was also the second time in a week that the 400m world record-holder ran an 19.84 in the 200m. This after he did it on a temporary built track at the Boost Boston Games on 4 June 2017. The race was run on a straight street course and was therefore not officially recognised as a record.

“This is definitely a positive step forward,” Van Niekerk said, according to www.iaaf.org. “I felt that I was in pretty good shape last week in Boston, I wanted to repeat that here (in Kingston).”

He seems to be in good shape leading up to his attempt to run a double, his favourite 400m and the 200m, at the World Championships in London, England, in August.


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