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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Record number of students to graduate at UFS

2017-06-19

Description: Day 2 Mid-year Graduation Bloemfontein Campus Tags: Day 2 Mid-year Graduation Bloemfontein Campus

Eleven graduation ceremonies will form part of the
mid-year graduation ceremonies at the
University of the Free State.
Photo: Charl Devenish

Livestream of Graduation Ceremonies

Six days, eleven ceremonies, and more than 5 000 degrees. This all forms part of what is the biggest set of graduation ceremonies in the history of the University of the Free State (UFS).

The mid-year graduation ceremonies, taking place from 19 to 26 June 2017 in the Callie Human Centre on the Bloemfontein Campus, will see the most students graduate during a week. A total of 5 258 degrees, which includes 460 master’s and doctoral degrees, will be conferred – including 72 doctoral degrees.

First graduation ceremonies for Prof Petersen
It will also be the first ceremonies that Prof Francis Petersen, new Rector and Vice-Chancellor, attends on the Bloemfontein Campus. Students from all seven faculties, as well as the South Campus, will graduate.

Graduates per faculty are (without master’s and doctoral degrees): Faculty of Education (488), Faculty of Health Sciences (345), Faculty of Theology (29), Faculty of Law (686), Faculty of Natural and Agricultural Sciences (1 029), Faculty of Economic and Management Sciences (1 044), Faculty of the Humanities (826), and the South Campus (354).

Guest speakers include three judges
Guest speakers for the ceremonies include Dipiloane Phutsisi, Principal and Chief Executive Officer of the Motheo TVET College in the Free State, Dr Susan Vosloo, UFS Council member and founder member of the World Society for Paediatric and Congenital Heart Surgery, and Prof Petersen.

Three judges will also act as speakers. They are Justice Ian van der Merwe, Judge of Appeal at the Supreme Court of Appeal and former Chair of the UFS Council, Justice Mahube Molemela, Judge President of the Free State Division of the High Court and Acting Justice of the Supreme Court of South Africa, and Justice Connie Mocumie, Judge of Appeal at the Supreme Court of Appeal.

Graduations ceremonies:

19 June 2017:
09:00: Faculty of Education, except educational qualifications in Open Distance Learning – South Campus
14:30: Faculty of Health Sciences, Faculty of Theology and Faculty of Law (including the School of Financial Planning Law)

20 June 2017:
09:00: Faculty of Natural and Agricultural Sciences: All Bachelor’s degrees
14:30: Faculty of Natural and Agricultural Sciences: All Diplomas and Bachelor Honours degrees

21 June 2017:
09:00: Faculty of Economic and Management Sciences: All Certificates, Diplomas, Bachelor’s degrees and Bachelor Honours degrees, excluding BCom degrees
14:30: Faculty of the Humanities: Social Sciences and Communication Sciences only

22 June 2017:
09:00: Faculty of Economic and Management Sciences: BCom degrees only
14:30: Faculty of the Humanities: All qualifications except Social Sciences and Communication Sciences

23 June 2017:
14:30: Educational qualifications in Open Distance Learning – South Campus

26 June 2017:
09:00: All faculties except the Faculty of Natural and Agricultural Sciences: Master’s and Doctoral degrees
14:30: Faculty of Natural and Agricultural Sciences: Master’s and Doctoral degrees

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Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

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