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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

National Arts Council opens doors for students in Drama and Theatre Arts
2017-06-29

Description: National Arts Council opens doors for students  Tags: National Arts Council opens doors for students

Four postgraduate students from the University of the
Free State received bursaries from the National Arts
Council this year. They are, from the left: Gerrit Fourie,
Maryn Hattingh, Prof Pieter Venter, Programme Director
of drama at the UFS, Stella Nortier, and Franco de Wet. 
Photo: Esté Strydom

Thanks to bursaries from the National Arts Council (NAC), many students are finding it easier to study Drama and Theatre Arts, the discipline is able to offer more job opportunities, and it provides an opportunity to those who probably would never have had the chance. This is according to Prof Nico Luwes, Head of the Department of Drama and Theatre Arts at the University of the Free State (UFS).

This year, several students from the UFS, including 12 undergraduates and four postgraduates, are again beneficiaries of NAC bursaries to the value of roughly R206 000 – about R150 000 of which will be used for undergraduate studies and R56 000 for postgraduate studies. The UFS was awarded the same amount for undergraduate students in the previous year, but didn’t then receive NAC bursaries for postgraduate studies.

Good relationship with NAC over many years
The UFS has received NAC bursaries since 2005, and Prof Luwes says the university’s good relationship with the council runs over many years. “They are very happy with the feedback on our students’ achievements,” he says.

“Although Dramatic Arts is a matric subject, the provincial department of education does not support students with education bursaries for this subject. With bursaries from the National Arts Council, students can thus study to become theatre artists, and work as teachers for the Dramatic Arts in schools.”

Alumni stand out in entertainment industry
Prof Luwes says his department provides students the opportunity to do performances and practical exams in English, Afrikaans, and Sesotho. This is done to give all students an equal opportunity to excel. “In addition, several of our alumni have achieved success in the entertainment industry, and our staff members often feature in professional performances at arts festivals.”

Undergraduate students who were awarded NAC bursaries:
•    Jolene Swartz
•    Boitumelo Mohutsioa
•    René Lombard
•    Mandisa Wiso
•    Thapelo Mabona
•    Charlize Oberholster
•    Thembisile Baai
•    Naledi Maolusi
•    Mbuyiselo Nqodi
•    Vuyiswa Mxasa
•    Deandi Scholtz
•    Dylan Britz

Postgraduate students who were awarded NAC bursaries:

•    Gerrit Fourie
•    Maryn Hattingh
•    Stella Nortier
•    Franco de Wet

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