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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Van Niekerk shines in Ostrava and breaks 300 m world record
2017-06-29

Description: Van Niekerk shines in Ostrava  Tags: Van Niekerk shines in Ostrava

Wayde van Niekerk is in great form leading up to the
World Championships in London in August.
Photo: Khothatso Mokone

Usain Bolt believes Wayde van Niekerk could well be his successor. Bolt, who has won eight Olympic and 11 world gold medals in his career, doesn’t doubt that the Kovsie athlete could take over the reins as an athletic superstar.

This after Van Niekerk broke another world record by Michael Johnson – 30.85 seconds in the 300 m which Johnson set in Pretoria in 2000 – at the IAAF Golden Spike meeting in Ostrava, Czech Republic, on 28 June 2017. He took the honours in the 300 m in a time of 30.81 seconds. In 2016, Van Niekerk also improved on Johnson’s 400 m world record (43.18 s) with a time of 43.03 s at the Rio Olympics.

Unique honour over four distances
Because the 300 m event is not run very often, the record will be regarded as the world’s best by the IAAF. According to the IAAF, the 24-year-old Van Niekerk is now also the first man to run a sub-10 for the 100 m, sub-20 for 200 m, sub-31 for 300 m, and sub-44 for 400 m.

The legendary Bolt, who is in his final season, admitted that Van Niekerk could take over from him. “I think he really wants to be a sprinter, because he's set a personal best in the 100 m this year,” he said to AFP.

“He's shown that he's ready for the challenge. He's really down to earth, he's really humble, he's a great person. He listens and wants to be good, and if he continues like this he'll take over track and field."

Great run prior to Czech Republic
The 300 m world record follows after Van Niekerk also ran a personal best time of 9.94 in the 100 m in Velenje, Slovenia, on 20 June 2017. The 400 m world record-holder also became the South African record-holder in the 200 m again when ran a 19.84 in the 200 m at the Racers Grand Prix in Kingston, Jamaica, on 11 June 2017.

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