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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie bounces back from heart surgery and raises the bar
2017-07-10

Description: Kovsie bounces back from heart surgery and raises the bar Tags: Gymnastics, Charissa Worthmann, University of the Free State, Biokinetics, Department of Zoology and Entomology 

Charissa Worthmann, a gymnast and postgraduate Biokinetics
student at the UFS, overcame heart surgery earlier this year
and excelled at her sport. Photo: Supplied



“Life is too short to abandon what sets you on fire. Find your passion, work hard at it and be great. You will never look back and wish otherwise.” These are the words that postgraduate student Charissa Worthmann lives by, and which have encouraged her to pursue her dream of being a gymnast.

Humble beginnings
After undergoing heart surgery earlier this year, Charissa bounced back stronger than ever. She went on to win five regional gold medals at the Free State Gymnastics Championships in February 2017 and was also crowned Free State Victrix Ludorum. In October 2016 she won a gold medal for her apparatus routine at the South African GymnasticsChampionships.

Charissa, who is currently doing her honours in Biokinetics at the University of the Free State (UFS), said coming from a small town was not always an advantage. “I come from a small town in KwaZulu-Natal where there are not many opportunities. Therefore there was no gymnastics. I found my natural talent, but never had the opportunity to develop it before coming to the UFS.”

Inspired by lecturer
Charissa’s inspiration is Prof Liesl van As, Associate Professor from the Department of Zoology and Entomology. She is also completing her undergraduate Zoology modules to later complete her postgraduate studies in Zoology. “As a student, our lecturers don’t often realise it, but they shape us to aim higher in life.”

According to Charissa, Prof van As is a woman of pure brilliance who has aspects that every woman should aspire to: Beauty, intelligence and a drive to succeed. “I owe a vast majority of my success to her, because even though she may not realise it, her motivational attitude and success in life drove me to succeed in areas of my life.”

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