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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Moffett’s third book provides comprehensive guide to Basotho medicinal plants
2017-07-26

 Description: Prof Moffett’s book  Tags: Prof Moffett’s book  

Prof Rodney Moffett’s three books documenting Basotho
plants, animals, and the history of the Free State and Lesotho.
Photo: Thabo Kessah


Prof Rodney Moffett has recently published his third book, Basotho Medicinal Plants – Meriana ya Dimela Tsa Basotho. This latest offering deals only with medicinal uses and is based on the data from his first book, Sesotho Plant and Animal Names and Plants Used by the Basotho.

“The latest book came about after a Sesotho language advisor in the Free State Department of Education suggested that there was a need for the medicinal uses of plants by the Basotho to be documented in the vernacular. In a situation where there is an almost total lack of scientific literature in the vernacular, the greatest value of this book therefore, is that it provides a comprehensive guide to the medicinal uses of plants in Sesotho,” said Prof Moffett, Honorary Research Associate in the Department of Plant Sciences on the Qwaqwa Campus.

Book lists names of plants in Sesotho
“It comprises two parts. Part one lists the medicinal categories and plants used, and part two lists the medicinal uses arranged according to the Sesotho names of the plants. It is easy to read, as the information is presented alphabetically with the Sesotho name first, followed by the scientific name and usage thereof. Because a plant often has more than one Sesotho name, the scientific name is included to identify it.”

Prof Chris Nhlapo, Deputy Vice-Chancellor of the Cape Peninsula University of Technology, and Prof Ntsamaeeng Moteetee from the University of Johannesburg are impressed with the book, respectively saying that it assists in documenting the deep indigenous knowledge of the “proud tradition of the Basotho Nation” and it is “an important contribution to the documentation of medicinal plant uses”.

The title of Prof Moffet’s second book was A Biographical Dictionary of Contributors to the Natural History of the Free State and Lesotho.

Prof Moffett was honoured with a Lifetime Researcher Award during the Academic and Research Awards on the Qwaqwa Campus in November.

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