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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Six Kovsies included in Mail & Guardian’s top 200

2017-07-28

The Protea Karla Mostert, who is busy with her master’s degree
in Dietetics at the UFS, experienced a wonderful year
on the netball court. Photo: Johan Roux

Being on the Mail & Guardian 200 Young South Africans list for 2017, gives her a platform to share with South Africa what she does. This is according to Candice Thikeson. “I want to inspire people to follow their passion and pursue their dreams, and Mail & Guardian 200 Young South Africans allows me to do so.”

The art historian, who is included in the Arts & Entertainment category, is one of six current and former students of the University of the Free State (UFS) featured in the prestigious list. The others are Zola Valashiya (Civil Society), Lerato Machetela (Education), Thapelo Mokoatsi (Film and Media), Karla Mostert (Sport), and Nokuthula Sithole (Politics & Government).

Every year, the Mail & Guardian honours exceptional young citizens under the age of 35 who has made an impact in their respective fields. A special event for this year’s chosen ones was hosted at Emperors Palace in Johannesburg on 29 June 2017.

Making a statement for art historians
Thikeson, a Mandela Rhodes Scholar, Bright Young Mind, and recipient of the Abe Bailey Travel Bursary, says she feels honoured. “To me, this means that the impact I am making in the arts is being felt. There are very few art historians in South Africa, and because of this, people don’t often know what this profession entails.”

Inspiring people from all walks of life
She says the reaction from friends, family, colleagues, and acquaintances have been overwhelming. “The most heart-warming thing for me has been having men tell me that I inspire them. As women, we are often told that we are inspirations for little girls, but women can and do inspire, challenge, and motivate men too.”
She was appointed as a junior lecturer in the Department of Art History at the UFS in January. This, and being a Mandela Rhodes Scholar, is some of her career highlights. She is also enrolled for a research master’s degree in Art History and Image Studies.

UFS students on the Mail & Guardian 200 Young South Africans list:
• Zola Valashiya (Civil Society) – Co-founder and director, Debate Afrika
• Lerato Machetela (Education) – Psychologist
• Thapelo Mokoatsi (Film and Media) – Historian and academic
• Karla Mostert (Sport) – Netball player
• Nokuthula Sithole (Politics & Government) – Activist
• Candice Thikeson (Arts & Entertainment) – Art historian

View the Mail & Guardian 200 Young South Africans here.

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