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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Science 4Fun, collaboration between CUT and UFS community engagement
2017-08-16

 Description: Community Enagement Tags: : Nzame Primary School, Charles Busack, Global University for Lifelong Learning, Community Engagement, Science4Fun  

For Grade R learners at Nzame Primary, their
basic Geometry insight about shapes advanced
to engineering skills when they built modern pyramids,
connecting jelly sweets and sosatie sticks. 
Photo: Supplied 


Any phase in a learner’s life can be the right time to explore science. As for Grade R learners at Nzame Primary School in Mangaung, it all started when their Deputy Principal, Charles Busack, attended the Global University for Lifelong Learning (GULL) workshop coordinated by the university’s Community Engagement in October 2016. The GULL network enables its affiliated organisations to recognise the individual and collective efforts of those who are creating progressive transformation in communities and in the workplace. Consequently, a community-based initiative, Science4Fun, was developed and launched at the primary school, where learners would start to experiment with science through play.

University students instrumental in teaching
Every Tuesday morning, these fun science activities form part of the foundation phase programme, in which Dr Elizabeth Conradie of the Central University of Technology (CUT) and four postgraduate Science students from the UFS, engage teachers and learners in exciting experiments and demonstrations. 

Most people just know pyramids as big, impressive structures built a long time ago in Ancient Egypt. However, for Grade R learners at Nzame Primary, their basic Geometry insight about shapes advanced to engineering skills when they built modern pyramids, connecting jelly sweets and sosatie sticks.

Laying a foundation for the future
According to Dr Conradie, more fun exercises are lined up for curious minds, exploring other sciences such as Chemistry and Mathematics, combined with music. The initiative will assist to equip learners with the basics of Science into more advance learning phases of the schooling years, giving them an advantage.

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