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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

#Women'sMonth: PSP provides scholarly support system for Prof Wilson-Strydom

2017-08-17

Prof Merridy Wilson-Strydom loves asking questions and
therefore has a strong focus on research.
She also enjoys supervising PhD students.
Photo: Sonia Small

Publishing her first book and receiving a rating from the National Research Foundation (NRF) are career highlights for Prof Merridy Wilson-Strydom. As an emerging scholar, the Prestige Scholars Programme (PSP) of the University of the Free State (UFS) played an important role in reaching these goals.

According to the Associate Professor in the Centre for Research on Higher Education and Development, the PSP provided an important scholarly support system, both through the coordinators and the other researchers who are part of the programme.

Writing retreats made book possible
“I found the support and advice provided during the process of applying for funding and rating really helpful,” she says about receiving a NRF C2 rating, based on her work over the past eight years.
She compliments the PSP writing retreats, which “provided a wonderful space for writing and it was during the writing retreats that I did a lot of the writing for my book that was published by Routledge in 2015.” Her book, University Access and Success: Capabilities, Diversity and Social Justice, moving back into academia from institutional research, working closely with undergraduate students as research participants, and postgraduate supervision, are all highlights of her work.

Her book makes a valuable contribution to higher education literature related to access and transition to universities. But, contrary to the mainstream approaches to access which rely on school performance and admissions tests, she poses the issue of social justice at the centre of the analysis.

Student project produces E-book
Another project headed by her and funded by the NRF Thuthuka Programme, was a study to understand the lives of 40 undergraduate students (on the UFS Bloemfontein Campus) who attended township high schools. The study had a particular focus on identifying institutional practices that either enable or constrain students’ capabilities for success in undergraduate study.

One of the outputs was the writing of an E-book called In our own words: Perspectives on being a student. It was written by 30 undergraduate students and the purpose was to provide a platform for students to tell their own stories about life as a student.

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