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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Perseverance is key for 2017 Abe Bailey recipient
2017-08-23

 Description: Gosego Moroka Tags: Abe Bailey Travel Bursary, Gosego Moroka, 2017 Abe Bailey, Goodenough College 

Gosego Moroka, recipient of the 2017 Abe Bailey Travel Bursary,
says his never-say-die attitude is what helped him win the bursary
the second time round.
Photo: Rulanzen Martin


A valuable life lesson can be learned from Gosego Moroka. The fourth-year LLB student was in the top three for the 2016 Abe Bailey Travel Bursary which was awarded to Candice Thickeson. And now in 2017 Moroka is the recipient.

“It means the world to me as it shows that perseverance is the key. I took last year’s loss as a lesson which I would use to improve as a candidate this year and I’m ecstatic that it came full circle.”

Bursary aims to broaden views

The educational tour will start on 21 November 2017. “We will be travelling to the African Union in Addis Ababa, Ethiopia, and then to London, Oxford and Cambridge universities in England, as well as Edinburgh University in Scotland,” Moroka says. The tour group will be hosted by Goodenough College in England. The bursary aims to broaden the views of young South Africans by providing outstanding students the opportunity to engage with students from other universities. 

Comprehensive application process
The application process starts with a motivation letter by the applicants stating the reason for applying. They must then submit letters detailing their leadership roles in the community, school, and at university. This is followed by an interview process. “The university will recommend three persons as possible bursars,” Moroka says. The Abe Bailey Trust will then, with the recommendation of the university, make its own decision in selecting the successful candidate. 

Great achievement adds to repertoire 
“This achievement was extremely important to me as it is testament that greatness is something one works towards.” Moroka is a former 100m South African champion and is part of the Golden Key International Honour Society. And now he is an Abe Bailey Bursar.  

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