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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

OSM Camerata among final six in international online competition

2017-08-28

The Odeion School of Music Camerata at the University of
the Free State celebrated its fifth birthday in May 2017.
Photo: Supplied

One of six – and the only contender from outside the United States of America. This is the extent of the achievement by the Odeion School of Music Camerata (OSMC) – one of six finalists in the 2017 International Ictus Music Competition.
The OSMC at the University of the Free State reached the final round of the competition, of which the winners will be announced on 1 September 2017. The competition is an innovative new online competition for ensembles, orchestras, and band/wind ensembles (middle school, high school, youth ensemble, community ensemble, and college/conservatory/university) that compete through video submission.

Odeion concert recorded as entry
The OSMC celebrated its fifth birthday on 31 May 2017, hosting a concert as part of the first round of the competition in the Odeion on the Bloemfontein Campus. The concert, which also served as a fundraising opportunity, consisted of a carefully curated concert programme which was recorded and submitted to the Ictus panel.

The repertoire for the concert, supported by a Concerts SA grant from the Samro Music Foundation, was commissioned from South African composers. Maestri Xavier Cloete and Gerhard de Jager served as conductors.

Substantial money prizes can be won, and ensembles will receive written feedback from a jury consisting of renowned maestri including Stilian Kirov, who was awarded 1st Prize in the Debut Berlin Competition on 18 May 2017. Top prize-winners will be interviewed and interviews will be broadcasted internationally.

Five years of many highlights
The OSMC was strategically founded in 2012 by Marius Coetzee as the OSM’s flagship chamber ensemble, with the main objective of creating a catalyst for excellence.

Over the past five years, the OSMC has premiered 15 new works by South African composers specially commissioned for them. A highlight remains its participation in the 13th International Conservatory Festival in St Petersburg Russia, where the ensemble received a standing ovation during a gala concert in the Glazunov Concert Hall.

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