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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie Biggest Braai a huge success
2017-08-30

 Description: Braai Tags: Kovsie Biggest Braai, Kovsie, International Student Council 

Prof Francis Petersen, also attending the braai, is here being
interviewed by one of our #KovsieCyberStas, Thuli Molebalwa.
Photo: Charl Devenish

Even though Braai Day is celebrated nationally in September, students at the University of the Free State (UFS) had their own braai day. The Kovsie Biggest Braai was the biggest student community event of the year.

Takudzwa Nyamunda of the International Student Council said the idea for the braai came from the International Student Association as a social cohesion event for international students. “When the idea was presented to my office we realised the potential for such an initiative to be not just for students but for the whole Kovsie community.”  

They realised there were not a lot of social cohesion events on campus where students and staff could just take a day to relax and embrace the feeling of being a Kovsie. He said he believed the braai could provide the right platform. The main objective of this project was to make it an institutional event with aspects of fundraising for the future. 

Colleges made KBB a success 
An estimated 3500 people attended the festivities on Red Square on 12 August. “We used the college format for the braai and it was set in the form of a challenge between the five colleges, but one of the colleges pulled out,” Takudzwa said. The colleges that did participate made a big contribution towards the success of the event and did all the braaing and selling. 

Creating new Kovsie traditions 
The idea behind the pilot project is that it becomes an annual event which in turn will form part of a new Kovsies tradition. “It received endorsement from top management therefore I believe it will form part of the Kovsie calendar for years to come,” Takudzwa said. 

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