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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Qwaqwa Campus announces 2017/2018 SRC

2017-09-06

Newly-elected SRC President, Masopha Hlalele, leading a
ceremonial walk to the SRC chambers for the first sitting
of the SRC.With him is the Director: Student Affairs,
Temba Hlasho;IEA Chairperson, Grey Magaiza; and
Campus Principal, Prof Prakash Naidoo.
Photo: Thabo Kessah

The 2017/2018 Student Representative Council (SRC) elections on the Qwaqwa Campus of the University of the Free State (UFS) have been declared free, fair, and credible. This was announced by the Chairperson of the institutional Independent Electoral Agency (IEA), Grey Magaiza, during the official announcement of the results and the hand-over ceremony held on 4 September 2017.

“We had an average voter turnout of 52% per elective portfolio, thus making it arguably one of the highest in the country. Compared to last year, there was a 15% increase notwithstanding the 23% increase in the student population,” he said.
In congratulating the newly-elected SRC, the Director of Student Affairs, Temba Hlasho, challenged the student leaders to leave the campus intact and fully sustainable for future generations.
“You are now faced with the mammoth task of understanding your role in developing an ethical and moral leadership that will help to sustain the university academically, financially, and beyond.”
In his response, the new SRC President, Masopha Hlalele, acknowledged the role played by the previous SRC, and said they were prepared to usher in a new phase of turning each student into a proud ambassador of the campus.

“We will be ushering in a new phase where all students will be the focus of the SRC. This will be a phase where students will not discriminate against each other, but appreciate each other’s differences and become ambassadors,” he said.

The South African Students’ Congress (Sasco) won all seven elective seats with an average of 62.5%.

Elective portfolios:

President: Masopha Hlalele
Deputy President: Sakhile Mnguni
Secretary General: Mawande Mazibuko
Treasurer General: Mafusi Mosia
Media and Publicity: Khethukuthula Thusi
Student Development and Environmental Affairs: Mbali Ndlovu
Politics and Transformation: Promise Mofokeng

Ex officio portfolios:

Arts and Culture: Khulani Mhlongo
Religious Affairs: Ndamulelo Muthaki,
RAG, Community and Dialogue: Mafeka Tshabalala
Residence and Catering Affairs: Thato Moloi
Sports Affairs: Sibusiso Nsibande
Academic Affairs: Mamokete Tamo
Off-Campus: Khethwa Mngezi

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