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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

OSM Camerata first place winner in international competition

2017-09-08

The OSM Camerata with conductors, Xavier Cloete and
Gerhard de Jager received first place in the
University/Conservatory Orchestra category.
Photo: Supplied

The OSM Camerata received first place in the 2017 Ictus International Music Competition for bands and orchestras. Marius Coetzee from the Odeion School of Music at the University of the Free State said: “The award was announced in time for the celebration of the orchestra’s fifth birthday.”

OSM a catalyst for excellence
The OSMC was strategically founded in 2012 by Coetzee as the OSM’s flagship chamber ensemble, with the main objective of creating a catalyst for excellence.

Over the past five years, the OSMC has premiered 15 new works by South African composers specially commissioned for them. Highlights remain its participation in the 13th International Conservatory Festival in St Petersburg Russia, where the ensemble received a standing ovation during a gala concert in the Glazunov Concert Hall, as well as the world première of the Cello Concerto for an African Cellist by South African composer, Hans Huyssen, with South African cellist, Heleen du Plessis as soloist. The CD was released in 2014 on the New Zealand Classical Music label, Ode Records in Auckland, New Zealand and was one of five CDs nominated for the Listeners' Choice Award New York in March 2014.

Competition draws participation from Washington to Bloemfontein
The inaugural year of this annual competition drew applicants from Washington State in the US all the way to Bloemfontein in the Free State. Video submissions were judged and narrowed down to a final round from which prize winners were selected.

The OSM Camerata with conductors, Xavier Cloete and Gerhard De Jager, received first place in the University/Conservatory Orchestra category.

The competition was founded to highlight the work that music educators, conductors, students, performers and community members make in ensembles at the university, community, youth, high school and middle school levels.

Competition director, Alex Serio says that “many people do not realise the amount of work that it takes to make these ensembles run. What is more is that most of the public does not realise the level of artistic excellence that can be achieved in these ensembles. Ictus International Music Competition was founded to highlight this level

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