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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Art collection reflects values of SA Bill of Rights
2017-09-14

Description: Zanele Muholi Art Exibition Tags: Zanele Muholi Art Exibition 

One of the photos that are on exhibition at the
Johannes Stegmann Gallery.
Photo: Supplied

Our human rights are enshrined in the constitution. This is exactly what the Art of Human Rights collection reflects, as it responds to the values and ideals instilled in the South African Bill of Rights.

This collection is currently on display at the Johannes Stegmann Art Gallery at the University of the Free State (UFS). The exhibition opened on 23 August and will run until 23 September 2017.

Work of renowned artists and poets on display
The collection features renowned artists and poets such as Virginia Mckenny, Busiswa Gqulu, Andries Botha, Kobus Moolman, and many more. There are also articles from prominent South Africans such as the late Ahmed Kathrada, Mike van Graan, Justice Edward Cameron, and former UFS Rector, Prof Jonathan Jansen.

Collection engages 27 clauses in Bill of Rights
The Art of Human Rights is a print portfolio which is an initiative of Art for Humanity (AFH). It is a non-profit organisation, based in Durban, which engages with cultural production, specifically in the visual arts, to promote human rights awareness regionally and globally.

Twenty-nine South African artists and 27 poets have created artwork for the collection. They engaged with the 27 clauses of the Bill of Rights by looking at socio-economic issues which is still prevalent in the democratic diaspora of SA. The collection addresses issues such as racism, poverty, poor education, and lack to efficient health care. These are all threats to our young democracy.

Johannes Stegmann Art Gallery hours (Bloemfontein Campus): Monday to Friday 08:30–16:30

Description: Andries Botha Art exibition Tags: Andries Botha Art exibition

 

 

 

 

 

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