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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

International human development practitioners gather at first HDCA conference in Africa

2017-09-18

The first HDCA annual conference on African soil was held at
UCT from 6 to 8 September 2017.

The Human Development and Capability Association (HDCA) is a global community of academics and practitioners that seeks to build an intellectual community around the ideas of human development and the capability approach, and to relate these ideas to the policy arena and justice in the world. The association promotes research within many disciplines, ranging from economics to philosophy, development studies, health, education, law, government, sociology, and more. Members live in over 70 countries worldwide.

The HDCA’s conference is held annually; in 2017, the 17th international conference was held in Africa for the first time. Hosted by the Universities of Cape Town, the Free State (UFS), and the Western Cape, and the Human Sciences Research Council (HSRC), the meeting was held in Cape Town from 6 to 8 September 2017. The conference attracted outstanding global scholars, such as Profs Ravi Kanbur (Cornell), Martha Nussbaum (Chicago), Ingrid Robeyns (Utrecht), and Jayati Ghosh (Jawaharlal Nehru University), among many others.

The conference theme was Challenging Inequalities: Human Development and Social Change, a particularly apt topic in the wake of Stats SA’s latest Poverty Report, which shows growing poverty and inequality in South Africa. Prof Melanie Walker, Director: Centre for Research on Higher Education and Development (CRHED) at the UFS, outgoing vice-president of the HDCA, and a member of the conference committee, led a group of researchers from CRHED, ten of whom were involved in presenting papers, while two former PhD students also presented their research. Overall, the quality of papers was very high, with Prof Nussbaum remarking that this was ‘the best HDCA conference’ she had attended.

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