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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

International Bible scholars attend conference on Apocalyptic Literature and Mysticism
2017-09-18

Description: Bible Scholars Tags: Bible Scholars, UFS Faculty of Theology and Religion, Prof Francis Petersen 

Prof Francis Petersen, UFS Rector and Vice-Chancellor,
second from left, flanked by three
deans of theology: Prof Fanie Snyman (UFS),
Prof Jörg Frey (University of Zurich),
and Prof Gregory Sterling (Yale Divinity School).
Photo: Eugene Seegers


Apocalypticism and mysticism have become two key areas of research that have converged to form the heart of contemporary spirituality. It was with this in mind that leading local and international Bible scholars were invited to a collaborative international conference jointly hosted by the UFS Faculty of Theology and Religion and Yale Divinity School, with the theme Apocalyptic Literature and Mysticism—Investigating a Turn in Recent Apocalyptic Research.

It is perhaps unknown to many that a number of the most profound thinkers, both of Judeo-Christian tradition and other religions in general, were mystics. Their lives and writings speak of a longing for an intimate relationship with God, reflecting on universal existential questions such as understanding our human existence, our creation, and ultimately, the meaning of life.

Apocalypticism, on the other hand, focuses on texts and prophecies describing how an alternative, future world might replace our existing one, a process often cataclysmic in nature, thus, like the mystics, also reflecting on the deeper foundations of human existence and our possible demise.

Traditionally, both have been misunderstood and controversial, but more recent research has revealed their formative role in religious discourses, with many scholars finding growing commonalities between apocalyptic and mystical texts. Moreover, these commonalities help to establish a better understanding of Judeo-Christian traditions, as well as other religions in general.

This hugely successful UFS collaborative effort, as well as others of its kind, contribute to the growth of theology as a discipline, with a positive impact on the broader religious community, the church, and society as a whole in the common desire for a just, equitable, and humane world.

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