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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Fun and camaraderie key to Vishuis rugby success
2017-09-27

Description: TEDxUFS   Tags: TEDxUFS

The forwards of Vishuis laid a strong foundation in
the K1 rugby final against Kagiso. This helped them
to secure a win of 38-16.
Photo: Marelize van Niekerk

They have not only been dominating the residence rugby scene at the University of the Free State over the past few years, but also nationally. Although they might experience added pressure as favourites, a key ingredient to Vishuis’ success story is their enjoyment of the game and their camaraderie.

According to Henco Posthumus, the Vishuis captain, they realise that it still remains residence rugby. “The guys pitch up at practice because they want to play, not because somebody begged them to.”

Comfortable triumph in final

Vishuis claimed their fifth Varsity Cup Koshuis title earlier this year, and will defend their national title after being crowned Kovsie residence champions on 8 September 2017. They beat Kagiso comfortably 38-16 in the K1 final, after leading by 31-9 at half-time.

Posthumus says the fun element is often forgotten, but not at Vishuis. He says it is not just about the first team either. “Almost every house member, no matter if he studies medicine or if he hasn’t played rugby before, is playing a bit of rugby on a Friday evening. That is also why we, as a fairly small residence, can field five teams.”

More than just a game

Although their proud record serves as motivation, it is about more than just rugby. “The guys grow together in different ways. It is an honour to see how they grow during a season, also spiritually.”

They have been lucky not to suffer many serious injuries over a number of seasons, Posthumus says. “We are privileged to have 110 years of history behind our residence, and people from within and outside buy into who we are.”

“Our (new) coach, Zane Botha, is also a valuable acquisition. He has taken our rugby to the next level.”

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