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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

IRSJ Research Fellow promotes human rights transformation
2017-10-05

 Description: Coysh read more Tags: Transformation, human rights, education, community, research 

Dr Joanne Coysh and Dr Sahar Sattarzadeh attend the
launch of Human Rights Education and
the Politics of Knowledge.
Photo: Luis Escobedo D’Angles


Dr Joanne Coysh is a multi-talented individual who has designed, facilitated, and accompanied participatory processes for research, learning, and change. She is also a postdoctoral research fellow from the University of Warwick, in the UK, and is working at the Institute for Reconciliation and Social Justice (IRSJ) at the UFS.  Dr Coysh’s book, Human Rights Education and the Politics of Knowledge, was launched at the Centenary Complex on the Bloemfontein Campus by the IRSJ on 15 August 2017. 

Connecting theory with practice
In the book, she argues that the traditional ways in which human rights education is conducted often become an obstacle. Based on her work on participatory group processes, Dr Coysh is uniquely positioned to bring a different and more practical, even radical, angle to the process of human rights education. Her purpose with the book is to connect theory to practice in order to design processes through which people begin to take positive and transformative decisions and actions. These not only have the potential to transform lives but our relationships with each other and the world in which we live as well.

Teaching and learning from the bottom up
When working with individuals and groups, Dr Coysh believes that they should be engaged, enabled, and empowered throughout the process. Not only does she explore real problems in context, but when doing her work, she also believes in encouraging respect for existing research and knowledge.
 
Her international experience in education and working in communities has allowed her to integrate global best practices into local application, allowing her to explore the big picture as well as local context. Having mastered the art of balancing theory with practice, research with reality, and facilitation with integration, her book shows how this dance can turn human rights education into human rights transformation.

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