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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Using sugar to make the world a sweeter place

2017-10-13

Dr Deepack Santchurn, former PhD student in the
Department of Plant Sciences at the UFS,
and plant breeder in the Mauritius Sugar Industry
Research Institute, with Prof Maryke Labuschagne, left,
Dr Santchurn’s study leader.
Photo: Charl Devenish

Besides it mainly being used for sugar production, sugarcane has emerged as an important alternative for providing clean renewable energy. Dr Deepack Santchurn, who works in the sugarcane breeding department of the Mauritius Sugar Industry Research Institute (MSIRI), believes if he could contribute towards a more environment-friendly and renewable energy through the use of sugarcane biomass, he would consider himself having made a great leap towards a better world.

Sugarcane is mostly known and exploited for the sugar in its cane stem. According to Dr Santchurn it is not the only thing the crop does well. “Together with certain grasses, it is the finest living collector of sunlight energy and a producer of biomass in unit time. Sugarcane is now recognised worldwide as a potential renewable and environment-friendly bioenergy crop.”

Significantly more bioenergy can be produced from sugarcane if the production system is not focused on the production and recovery of sucrose alone but on the maximum use to the total above-ground biomass. Diversification within the sugarcane industry is of paramount importance.

He has been able to identify a few high biomass varieties that can be exploited industrially. One of the varieties is a commercial type with relatively high sugar and low fibre in the cane stem. Dr Santchurn explains: “Its sucrose content is about 0.5% less than the most cultivated commercial variety in Mauritius. Nevertheless, its sugar yield and above-ground biomass yield surpass those of the commercial varieties by more than 24%. The genetic gains compared to commercial varieties were around +50% for total biomass yield and +100% for fibre yield. Its cultivation is strictly related to bio-energy production and the extracted juice can be used as a feed-stock for ethanol and other high-value products.”

Dr Santchurn received his PhD at the UFS’s Department of Plant Sciences during the Winter Graduation Ceremonies in June this year. His study leader was Prof Maryke Labuschagne from the Department of Plant Sciences.

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