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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Competition emphasises value of mother-tongue education
2017-11-02

Description: Public Speaking Competition Tags: Public Speaking Competition  

At the recent Multilingual Debating Competition were, from the left: Anita Muller,
local facilitator; William Magwa, master of ceremonies; Dr Chrismi-Rinda Loth,
project coordinator in the Unit for Language Facilitation and Empowerment; and
Mabatho Ntsieng, project facilitator in Community Engagement.
Photo: Supplied

The Multilingual Public Speaking Competition has been an annual event in Philippolis since 2013. The competition was established as a result of the Multilingual Information Development Programme (MIDP), a project sponsored by the province of Antwerp in Flanders, Belgium. 

The competition is jointly hosted by the Unit for Language Facilitation and Empowerment (ULFE) at the University of the Free State (UFS) and the Department of Community Engagement, also from the UFS. 

Debating in your home language
Grade 6 to 9 learners from four schools participated in this year’s competition. Bergmanshoogte Intermediate School, Madikgetla Primary School, Williamsville Primary School, and Springfontein Primary School each entered their three best speakers per grade. 

Olerato Tshiloane, a Grade 7 learner from Madikgetla Primary School, was named best speaker overall. 

Everyone debated on ‘Heritage’
The overall theme of this annual event was ‘Heritage’. Thirty six learners debated in their mother tongue on aspects of this theme, such as its definition, the role it plays in their lives, and the importance thereof. According to Dr Chrismi-Rinda Loth from ULFE, learners have to present their speeches in their mother tongues. “This emphasises the value of the mother tongue/home language within a teaching context,” she says.

This year’s competition saw 20 Afrikaans speeches, 13 in Sesotho, and three in isiXhosa. The multilingual adjudication panel was composed of teachers from the participating schools, and the head adjudicator from the Afrikaanse Taal- en Kultuurvereniging (ATKV). The ATKV is a partial sponsor of the competition and also provides the participation certificates. 

Dr Loth says ULFE and Community Engagement are looking forward to continue their collaboration, thus contributing to the empowerment of the community.

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