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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Deadline for written submissions extended to 12:00 on Wednesday 15 November 2017

2017-11-08

Deadline for written submissions extended: Investigation/review into the handling of student protests on the Bloemfontein and Qwaqwa campuses by private security companies during october 2017.

A panel, consisting of Mr Ashraf Mahomed and Ms Nomfundo Walaza, has been appointed by the University of the Free State (UFS) to investigate/review the handling of student protests on the Bloemfontein and Qwaqwa Campuses by private security companies during October 2017.

Mr Ashraf Mahomed is an attorney and director at Ashraf Mahomed Attorneys in Cape Town. He specialises in constitutional law, administrative law, public law, alternative dispute resolution (including mediation, arbitration, negotiation and facilitation), and land reform law. Mr Mahomed serves as a board member of the Dullah Omar Institute (DOI) for Constitutional Law, Governance and Human Rights at the University of the Western Cape, as well as the Tshisimani Centre for Activist Education. He recently completed his second term as President of the Cape Law Society (CLS).

Ms Nomfundo Walaza is a clinical psychologist who has worked in the human rights field for the past two decades. For the past nine years, she has served as the CEO of the Desmond Tutu Peace Centre and also served for 11 years as the Executive Director of the Trauma Centre for Survivors of Violence and Torture in Cape Town. Ms Walaza is currently the Executive Director of PeaceSystems – a civil-society organisation that supports the development of sustainable institutions and systems that prevent, manage, and resolve conflict in African societies.

This is an independent panel, which was requested by the Rector and Vice-Chancellor of the UFS on behalf of the UFS Executive, and supported by the President of the Central Student Representative Council on behalf of the student body.

Submissions by students and staff are awaited and can be submitted as follows:

1. Written submissions

The deadline for written submissions has been extended to 12:00 on Wednesday 15 November 2017. Submissions can be sent to news@ufs.ac.za.

2. Oral submissions

The panel will visit the campuses as follows to receive oral submissions:

Bloemfontein Campus:
Monday 13 November 2017
Time: 09:00-17:00
Venue: SRC Chambers, Steve Biko Building

Kindly confirm attendance of the sessions by contacting Ms Rochelle Ferreira at +27 51 401 9808 or FerreiraR1@ufs.ac.za by 14:00 on Friday 10 November 2017.

Qwaqwa Campus:
Tuesday 14 November 2017
Time: 09:00-17:00
Venue: Senate Hall, Intsika Building

Kindly confirm attendance of the sessions by contacting Ms Thabile Zuma at +27 58 718 5094 or ZumaMT@ufs.ac.za by 14:00 on Friday 2017.

Enquiries can be directed to Mr JC van der Merwe at vdmjc@ufs.ac.za.

Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

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