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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Jan Smuts: from country boy to world stage; a reassessment
2017-11-10

 Description: Jan Smuts: van boerseun tot wêreldverhoog Tags: Jan Smuts: van boerseun tot wêreldverhoog

At the book discussion of Jan Smuts: van boerseun tot wêreldverhoog;
'n herwaardering
, were from the left: Con Robinson, Protea Bookshop;
Prof Kobus du Pisani; and Prof André Wessels from the Department
of History at the UFS. 
Photo: Leonie Bolleurs

Prof André Wessels from the Department of History at the University of the Free State (UFS) was one of 20 co-authors of Jan Smuts: van boerseun tot wêreldverhoog; 'n herwaardering – a book compiled under the leadership of the general editor, Prof Kobus du Pisani, from North-West University. This unique history book deals with the different themes in the life of Smuts, rather than describing the events chronologically. 

South Africans are almost afraid of their own history nowadays ... and yet another history book is being launched. Does it make sense? Yes, for two reasons. 

The monster in the dark
One of the ways to overcome fear is through knowledge. The monster in the dark disappears when one understands that the street lights and tree branches are creating interesting shadows. The more one knows about something, the less scary it becomes. 

The Greek Bible 

This was possibly also Smuts’s approach. Knowledge was his passion, and even today he is considered as one of the best students of the University of Cambridge. Although very few people really understand his holism theory, Smuts experienced the complex world in a very simple way – as one – not as lots of different pieces functioning independently of each other. 

Smuts could have made a success of any of his interest fields – law, botany, literature, and philosophy. However, politics laid three wars on his doorstep. While he is regarded as a militarist by some, he was actually a peacemaker. He played a role in the establishment of the League of Nations, and later the United Nations. Incidentally, he continued to read the Greek Bible while on commando during the Anglo-Boer War. 

A colourful character
The second reason for yet another Jan Smuts history book is his fascinating humanness. Time should be spent on colourful characters such as this. It is worthwhile hearing the story of someone who had such a great impact locally and internationally – good or bad. 

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