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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

CHE lifts notice of withdrawal of UFS LLB degree’s accreditation status
2017-11-16


The Council on Higher Education (CHE) has lifted the notice of withdrawal of the accreditation status of the University of the Free State’s (UFS) LLB degree. The degree is conditionally accredited with a progress report required in October 2018.

The Faculty of Law received this response to its Improvement Plan for the LLB degree from the CHE on 14 November 2017.

During 2016, a national review was conducted on all LLB programmes in order to strengthen the quality of legal education provision at all South African universities. On 30 March 2017, the Higher Education Quality Committee (HEQC) approved the findings of the National Reviews Committee (NRC) with regard to the LLB programme at the UFS, and placed the qualification on a notice of withdrawal of accreditation.

The decision of the CHE this week comes after the faculty submitted the Improvement Plan during early October 2017. This plan sets out for the CHE the changes that will be effected in the LLB programme for 2018 and 2019 and provides an outline of the new LLB curriculum it intends to introduce in 2020.

“The university’s executive management is extremely pleased about the outcome and welcomes the lifting of the notice of withdrawal of accreditation status, as it comes during a critical time of the year when the new cohort of Law students is completing their Grade 12 exams. Prof Caroline Nicholson, Dean of the Faculty of Law, and her team are commended for the considerable effort put into the submission and the extensive attention that was specifically given to concerns raised by the CHE in terms of the number of credits in the degree,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS. 

“There is hard work to be done going forward in ensuring that the UFS LLB degree is the very best on offer in South Africa, but with the continued support and commitment of the staff and students in the Faculty of Law, this vision is achievable,” says Prof Nicholson.

 

Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

 

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