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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Radboud University extends Institutional Agreement with UFS
2017-11-28

Description: 2017 International  Tags: internationalisation, Radboud University, Netherlands, institutional, Economic and Management Sciences, EU Erasmus+ programme, Business School  

Photo: Pixabay

The Office for International Affairs, in collaboration with the Business School, recently hosted delegates from Radboud University in the Netherlands to expand the existing partnership between the University of the Free State (UFS) and Radboud University.

Prof Joris Knoben and Charissa van Mourik visited the UFS to renew the Collaboration Agreement into an Institutional Agreement. The collaboration between the two universities was initially formalised as a Collaboration Agreement in August 2014. 

Zenzele Mdletshe, Senior Officer: North-South Cooperation: Internationalisation, says, “This partnership has been successful in implementing student exchange mobility, with about four students from Radboud University participating in student exchange programmes at the UFS for a period of six months.” The Dean of the Faculty of Economic and Management Sciences, Prof Hendri Kroukamp, has also been part of an International Week Programme at the Radboud University for the past three years.

Exploring student exchange mobility through funding
The negotiations focused on extending the collaboration, as well as exploring opportunities to have exchange mobility from the UFS to Radboud University. “The agreement is to look into opening cooperation through funding models such as the EU Erasmus+ programme in order to overcome the financial challenges which hinder mobility of UFS students,” Mdletshe says.

Postgraduate programmes considered for future development
Radboud University is said to consider the waiving of all costs related to the participation of three UFS students in a two-week summer school programme at their campus. In addition to this discussion, the development of the postgraduate exchange programme, research collaborations, and future exploration of joint master’s degree programmes are also a possibility. 
“The participants agreed that the universities would explore external funding opportunities, specifically with a view to developing reciprocal PhD mobility,” Mdletshe says.

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