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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Academic volunteers time on community radio
2017-12-25


 Description: Dr Marian Human-Nel Tags: Dr Marian Human-Nel 

Dr Marian Human-Nel
Photo: Supplied

Superior Scholarship. Human Embrace. Institutional Distinctiveness. Emergent Leadership. Public Service.

These are the core values underpinning both the university’s academic and human projects. It is the last one, public service, that resonates well with Dr Marian Human-Nel. She does her part as a radio presenter and news reader on Maluti FM 97.1, a Bethlehem-based community radio.

“As a community radio station, we are not only responsible for entertaining and informing the public, but we also do a lot of community fundraising projects. We also do a lot of wellbeing activities in the Eastern Free State,” said Dr Human-Nel, Subject Head and Lecturer in the Department of Afrikaans, Dutch, German and French on the Qwaqwa Campus.

Sharing of information and knowledge
Dr Human-Nel volunteers her services as presenter of two programmes. “I present Kollig in which I invite my Qwaqwa Campus colleagues and professionals in the community to talk about their specific fields of interest and research. The focus here is on information and sharing knowledge. We have a slot called ‘This Week in History’ written and prepared by my colleague from the History department.”

Another show that Dr Human-Nel presents is called Fluit-Fluit Storietyd on which she reads and does voice performance of Afrikaans short stories and poems with specific music. “The Fluit-Fluit programme informs and entertains through cultural activities,” she said.

Maluti FM broadcasts over a 160-kilometre radius around Bethlehem and is also available online.

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