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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Sisulu Calls for Mugabe to go
2008-08-08

 

Human rights activist and renowned author, Ms Elinor Sisulu, has called on the president of Zimbabwe, Robert Mugabe, to step down.

Ms Sisulu made this call during her presentation of the Women’s Day lecture, titled: “Voiceless and voteless, fleeing zanuphobia into xenophobia: A Zimbabwean woman’s perspective of National Women’s Day” at the University of the Free State (UFS) on Wednesday.

She said thousands of Zimbabweans who fled their country because of violence will not return home unless Mugabe steps down.

“For the Zimbabweans in diaspora, what Mugabe symbolizes is so powerful that as long as he is there as a ceremonial president they will not return home. So the simple message from the South African office of the Crisis in Zimbabwe Coalition is that Mugabe must go”, she said.

She also lambasted the southern African region generally, and South Africa in particular, for its silence over what she calls “Zanu-PF orchestrated violence” that triggered the current refugee influx in the region.

“The South African government was totally silent on the loss of life of innocent and vulnerable Zimbabweans. The mediator said nothing about it”, she said in a clear reference to president Thabo Mbeki, the SADC-appointed mediator.

She said for the Zimbabweans who had to flee to South Africa it was a case of “jumping from the frying pan into the fire”, fleeing Zanuphobia to xenophobia”.

She, however, appealed to the South Africans to raise their voices about the refugee problem that is not only besetting this country, but the whole region.

Ms Sisulu was born in Zimbabwe and she works in the South African office for the Crisis in Zimbabwe Coalition, the major umbrella body of Zimbabwean non-gobernmental organizations.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
07 August 2008
 

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