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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Lecture honours one of SA’s greatest women leaders
2008-08-22

A member of the national executive committee of the ANC Women’s League, Yolanda Botha, has called on all South Africans to cherish the legacy of Charlotte Maxeke, one of South Africa’s greatest women leaders.

Ms Botha was delivering the first Charlotte Maxeke Memorial Lecture at the University of the Free State (UFS) in Bloemfontein last night, in honour of the pioneering role played by Maxeke in the struggle for human rights, democracy and freedom. The lecture series is a partnership between the Free State Provincial Government and the university.

She was born Charlotte Makgomo Manye on 7 April 1874 at Ramokgopa in the Polokwane district in Limpopo. In 1905 she graduated from the Wilberforce University in Ohio in the USA with a B.Sc. degree, making her the first black South African woman to graduate with a science degree.

She married the Rev. MM Maxeke, a prominent AME minister who had also been educated overseas, and together they collaborated on the compilation and publication of the first AME church hymn book in Xhosa.

Later she became a founder member and president of the Bantu Women’s League, forerunner of the ANC Women’s League. She was an early opponent of the pass laws for black women and an organiser of the anti-pass movement in Bloemfontein.

Charlotte Maxeke died in 1939. Two years later, an ANC conference held in Bloemfontein, passed a “resolution on the women’s section”.

Elaborating on the challenges that women still face, Ms Botha said poverty remains a challenge affecting the majority of women. She called on all women to unite and engage with government to develop a comprehensive strategy for food security and agricultural support programmes to eradicate poverty.

Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za

22 August 2008

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