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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Council wishes outgoing rector well
2008-09-05

Statement by Judge Faan Hancke, Chairperson of the UFS Council

The Council of the University of the Free State (UFS) hereby expresses its heartfelt thanks and appreciation to Prof. Frederick Fourie for his contribution to building and developing the UFS. His association with the UFS stretches over a period of 40 years – first as a student, later as a lecturer, dean, vice-rector and finally as rector and vice-chancellor.

When the University was operating at a loss during 2000 and it was in a financial crisis, he came up with a financial turn-around strategy which took the UFS out of this crisis to a position where it can annually spend considerable amounts on strategic projects. This led to large amounts being invested in the academia and especially research. As a result, the UFS’s research capacity and research equipment has been expanded. Since 2003 research outputs increased with about 50%, which is a great achievement for the UFS’s researchers and its faculties.

Progress was also made with diversity, the UFS’s balanced multilingualism policy in the academia as well as administration, employment equity, the transformation plan and the institutional charter. Under his leadership there was an upgrading and extension of the infrastructure, academic buildings and facilities as well as support services and student facilities.

Prof. Fourie has an excellent intellect and exceptional abilities which can still make a huge contribution to the improvement of the South African society. As a result of personal consideration and after 4 decades’ association with the UFS including 5 years in a leading position, Prof. Fourie decided to step down. The Council respects this decision and wishes him success and best wishes.

The process of appointing a new rector and vice-chancellor will follow the normal recruitment procedure of the UFS. In terms of this procedure a representative committee of Council, which includes all stakeholders of the UFS, will consider applications that are received.

Applications will be invited through an open and targeted process of recruitment advertising, locally, nationally and internationally to broaden the pool of applicants.

Within this process Council has expressed the view that applications from the designated groups in terms of Employment Equity must be encouraged.

It is also Council’s wish that this process be completed as soon as is possible, within the approved procedure.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
12 September 2008
 

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