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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS celebrates establishment of a new department

2008-09-26

At the celebration of the establishment of the Department of Genetics are, from the left: Prof. Herman van Schalkwyk, Dean: Faculty of Natural and Agricultural Sciences at the UFS, Prof. Johan Spies, head of the Department of Genetics at the UFS, Prof. Chris Viljoen, associate professor at the UFS Department of Haematology and Cell Biology and previously associated with the Department of Genetics; seated: Prof. Paul Grobler, associate professor at the UFS Department of Genetics.
Photo: Stephen Collett

UFS celebrates establishment of a new department

The establishment of the Department of Genetics in the Faculty of Natural and Agricultural Sciences at the University of the Free State (FS) was recently celebrated on the Main Campus in Bloemfontein.

The department, which formed part of the Department of Plant Sciences, is the only of its kind in the country that conducts research in behavioural genetics. “With behavioural genetics we try to determine if certain human behaviour is hereditary or if it is as a result of the environment. Although this is the fastest growing field of specialty in the United States of America, it is still an unknown field in South Africa,” says Prof. Johan Spies, head of the Department of Genetics.

The other specialty fields of the department are forensic genetics and conservation genetics. “Forensic genetics looks at the compilation of the DNA of animals. Because of our academics’ expertise, the department is regularly requested by the South African Police Service to assist them with establishing the origin of animals – especially in the case of game poaching. We recently completed a research project on cheetahs where we had to establish if they were acquired illegally of part of the farmer’s game. The research showed that the cheetahs were part of the farmer’s own breed,” says Prof. Spies.

Another specialty field of the department is conservation genetics where the genetic variance of animals is researched. A lot of research is done on vervet monkeys to determine from which area in the country they originate. The study must be completed before the 3000 vervet monkeys currently in rehabilitation centres are set free. The behaviour of monkeys in rehabilitation is also being researched.

Prof. Spies says: “Student figures in Genetics show an annual increase of 8% per year for the past five years. The first group of master’s degree students in Genetics will start their studies next year.” The department is also regarded as a leader on Clivia research.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
25 September 2008

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