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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

HIV/AIDS could kill 20% of southern Africa’s farm workers by 2020
2008-09-27

HIV / AIDS is claimed to account for 40% - 50% of infections in the workforce in some labor-intensive industries. This means that every farmer will have to replace up to 50% of his workforce within the next 10 years.

This was said by Mrs Estelle Heideman (pictured) of the Faculty of Natural and Agricultural Science at the University of the Free State (UFS) at the launch of a DVD about a project to equip farm workers with knowledge and skills regarding HIV / AIDS.

Mrs Heideman was quoting the research findings of Agrimark Consultant, Johan Willemse, and added that farm workers, because of low literacy levels, remoteness of the areas in which they live and the distances to health care facilities, are often forgotten when it comes to HIV/AIDS prevention and care programmes.

This weekend Mrs Heideman leaves for New York City to take up a scholarship awarded to her by the University of Columbia and the University of California, Los Angeles (UCLA) to participate in the M-A-C AIDS Sponsored Leadership Programme.

The leadership Initiative provides a structured support program to enable participants to exchange best practices in the approach to HIV prevention that can be adapted to local circumstances. At the conclusion of the program the Leadership Initiative will, amongst other benefits, provide funds for Fellows to carry out their prevention program in South Africa.

Such a program was already carried out from February to May this year as part of the Lengau Agri Centre’s Farm Project in collaboration with the Chief Directorate Community Service at the UFS on the farms Slangfontein, Dwarsrivier and Pypersfontein in the Philippolis district.

According to Mrs Heideman, who is the co-coordinator of the project, the aim of this project was to equip farm workers with knowledge and skills regarding HIV/AIDS so that they can take control of their lives and make quality decisions.

“A major advantage of working with farm workers is that the whole family is included in the session and this ensures that all generations get the same message”, she said.

At the end the feedback from the farm workers about the programme was positive. “Many said they had tested for HIV and will continue to do so to ensure that they would be around to see their children grow up”, said Mrs Heideman.

Copies of the DVD can be obtained from Estelle Heideman (0828211230) or Tarryn Nell (0832573843).

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
26 September 2008


 

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