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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

R12-million to train black chartered accountants
2008-10-09

The Centre for Accounting at the University of the Free State (UFS) will receive about R12-million over the next four years from the Thuthuka Bursary Fund to train black learners as chartered accountants.

The bursary fund is managed by the South African Institute of Chartered Accountants (SAICA) and is aimed at increasing the number of black students who obtain the Bachelor degree in Accounting.

Prof. Hentie van Wyk, Programme Director of the Centre for Accounting at the UFS, says that the membership of the chartered accounting profession (SAICA) does not currently reflect the demographics of the country. The aim of the bursary fund is to straighten this imbalance.

“The first intake of 50 first-year students is in 2009. The bursary fund makes provision for about R60 000 per student. This amount covers the student’s class fees, residence fees, meals and the financing of tutors. We will also make use of tutors and guest lecturers who will teach the students life skills, among others. The centre will appoint a co-ordinator to assist students with this,” says Prof. Van Wyk.

The UFS is accredited by SAICA to handle the Thuthuka training. During a monitoring visit from SAICA in 2007 the centre was the first in South Africa to obtain a 1-grading. The centre also obtained an outstanding pass rate of 94% during the recent national qualifying exam.

“We especially want to focus on the training of students from the central region. This means that the UFS will become a feeder institution of black chartered accountants for the business community in the central region of the country,” says Prof. Van Wyk.

According to Prof. Van Wyk, SAICA will do the recruitment of the students and they will be subject to a selection test. A list of possible students will be submitted to the centre, of which 50 will be chosen. One of the prerequisites is that learners must have a good mark in Mathematics. During their four years of studying students must have an average pass mark of 70%.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
9 October 2008

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