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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Academic receives honorary medal in Slovakia
2008-10-09

 

Prof Riaan Luyt (right) receives his medal from the Director of the Polymer Institute, Slovak Academy of Sciences, Dr Jozef Rychly.

  

Prof Riaan Luyt, professor in Chemistry and head of the Natural Sciences Programme at the Qwaqwa Campus of the University of the Free State, received an honorary medal from the Polymer Institute of the Slovak Academy of Sciences on Monday 29 September during a conference in the High Tatras mountains of Slovakia.

During the event Prof Luyt also presented a lecture entitled ‘Paraffin wax in polymer blends and composites: Is it worth investigating?’. In this lecture he gave an overview of the research that he and his group did over a period of 10 years in collaboration with scientists at this institute. The results of this research was published in eighteen international papers and one research book chapter.

Prof Luyt’s research at the Qwaqwa Campus involves polymer blends and composites, and he has already published 82 papers in international, peer reviewed journals, as well as two book chapters. At present his research group consists of nine doctoral and five master’s degree students, as well as a postdoctoral fellow. The postdoctoral fellow is from Nigeria, and one of the doctoral students is from Sudan.

Prof Luyt and his group collaborate formally internationally with groups in Kottayam (India), Modena (Italy), Budapest (Hungary) and Bratislava (Slovakia). He also collaborates informally with groups at the Universities of Pretoria and Stellenbosch, and with a group in Johor Bahru (Malaysia).

He previously received recognition for his research from the Faculty of Natural and Agricultural Sciences at the University of the Free State (Award for Outstanding Research in 2005) and from the Qwaqwa Campus of the UFS (Jubilee Medal and Certificate for Outstanding Research in 2007).
 

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