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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

First book on Bloemfontein published in 25 years
2008-10-21

 

During the launch of the book "Spatialities of Urban Change" are, from the left, front: Mr Malefetsane Mokoena, General Manager: Housing at the Mangaung Local Municipality and one of the co-authors of the book, Mr Amos Goliath, Executive Director: Corporate Affairs at the Mangaung Local Municipality, Ms Rothea van Biljon, Chairperson of the Afrikaanse Handelsinstituut Bloemfontein; back: Prof. Lochner Marais, editor of the book from the Centre for Development Support at the UFS, and Prof. Gustav Visser, editor of the book from the Department of Geography at the UFS. Photo Stephen Collett

 The University of the Free State (UFS) has published a book on Bloemfontein for the first time in 25 years. The book, titled “Spatialities of Urban Change”, is the first South African scholarly account in book form of spatial themes on urban change in a secondary city in South Africa. The book was recently launched on the Main Campus in Bloemfontein.

The editors of the book are Prof. Lochner Marais from the Centre for Development Support and Prof. Gustav Visser from the Department of Geography, both from the UFS. Their co-authors are five Ph.D. students in Development Studies, one Ph.D. student in Geography and one master’s student in Development Studies.

According to Prof. Visser, there is a gap in the market for new perspectives on how cities work and how urban theory can develop. This book will contribute to filling that gap. The book also manages to involve students and their research – giving them the opportunity to have their research published.

The book addresses various aspects of Bloemfontein’s spatiality and issues such as suburbanization and the subsequent decline of the central business district, the city’s tourism potential and the impact of the Volksblad Arts Festival on re-imaging the city as a place that has something to offer any visitor, are discussed among others. Other topics include the suburb Westdene and how diverse spatiality manifests itself at this scale, and white flight from the inner city areas.

“A central theme running through the book is how the urban discourse of Bloemfontein relate to the country’s metropolitan core and conversely to other secondary cities,“ says Prof. Visser.

Media Release:
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
22 October 2008

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