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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Department arranges special excursion for disabled students
2008-11-26

 

The unique circumstances of students with disabilities often make it difficult for them to attend educational excursions of the Department of Communication and Information Studies. A special excursion was thus arranged for them to the National Museum in Bloemfontein. Work was recently done to make the museum more accessible for persons with disabilities. A lift was installed and exhibitions are equipped with Braille. Many exhibitions are equipped with sound and visitors can also make use of audio players.

Mr Tebogo Mohlakane, educational officer from the National Museum, and a team of well-trained museum guides welcomed the 13 students that were accompanied by Ms Elbie Lombard and other members of the department with open arms. Each student received special attention to make it an unforgettable experience.

Estine Smith, a first-year student with visual impairments, summarised her experience of a stuffed predatory bird which she held in her arms, as awesome. Touching replicas of elephants, rhinos and giraffes was the highlight of Shaun Jooste, a third-year student with visual impairments’ experience. Until recently it was difficult for Tshidiso Molehe to visit the museum with his wheelchair. He is now satisfied with the accessibility of the museum and is looking forward to his next visit to the museum. 
 

Disabled students during their visit to the National Museum.
 
 
 

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