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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Verklaring - Afsterwe van student
2005-03-07

Afsterwe van eerstejaarstudent - Verklaring deur Die Rektor en Visekanselier van die UV, Prof Frederick Fourie

Die bestuur van die UV is diep ontsteld oor die tragiese dood van een van ons studente, Hannes van Rensburg, die afgelope naweek. Ons het reeds met die ouers geskakel en ons innige simpatie aan hulle oorgedra.

“Ek is ook erg bekommerd oor die aard van die bewerings oor drankgebruik en -misbruik, en neem elkeen van die bewerings ernstig op.” Die UV-bestuur is, net soos besture by ander universiteite, uiters bekommerd oor die drinkkultuur onder studente, veral ook die element daarvan wat met gewaande manlikheid te doen het. Ook ander elemente van koshuiskultuur en –gesagsverhoudinge hou dalk hiermee verband.

“Ek is ook ten sterkste gekant teen praktyke wat studente dwing tot sekere gedrag soos byvoorbeeld gedwonge drankgebruik”.

Iets soos ‘n “pa-seun” aand is ‘n verskynsel wat by verskeie universiteite voorkom. By die UV is dit geensins deel van die oriënteringsfase van eerstejaars nie. Dit vind juis etlike weke na die ontheffing van die eerstejaars plaas. Dit is ‘n normale funksie waarin seniors en eerstejaars saam sosiaal verkeer in die seniorbonde van koshuise.

Die UV-bestuur het streng beheermaatreëls in plek om drankgebruik te reguleer en dit binne perke te hou. Baie word gedoen om die verantwoordelike gebruik van alkohol aan te moedig. Dit is egter nie altyd moontlik om die individuele gedrag van studente te reguleer nie.

Ek kondig dus die volgende stappe aan, wat onmiddellik van krag is:

  • Die reg van alle seniorbonde op die UV kampus om alkoholiese drank te bedien word onmiddellik teruggetrek, tot verdere kennisgewing.
  • ‘n Indringende ondersoek onder leiding van dr Ezekiel Moraka, Viserektor: Studentesake, na die omstandighede rondom hierdie tragiese gebeurtenis is reeds geloods.
  • ‘n Breër ondersoek na die drinkkultuur en verwante elemente van koshuistradisies sal deel van hierdie ondersoek wees.

Dissiplinêre stappe sal geneem word teen persone wat skuldig bevind word aan wangedrag met betrekking tot hierdie tragiese voorval.


Uitgereik deur: Lacea Loader
Mediaverteenwoordiger
Tel: (051) 401-2584
Sel: 083 645 2454
E-pos: loaderl.stg@mail.uovs.ac.za
7 Maart 2005

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