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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS and Griqua National Conference work together
2009-03-04

 

Delegates from the Griqua National Conference (GNC) and role players from the University of the Free State (UFS) recently met on the South Campus of the UFS to put the objectives of a Memorandum of Understanding into practice. Some of the objectives are research, programmes and projects focusing on economic, educational, political, cultural/heritage and socio-social matters. “Research in different fields is important for the survival of the Griqua in South Africa and the UFS gives credibility to the Griqua’s research projects,” says Mr Cecil le Fleur, Chairperson of the GNC’s Council of Chiefs. According to Mr le Fleur, the GNC wants to work with the UFS because the institution reaches out to the communities of the Southern Free State. There is also mutualistic cooperation in this area that is of benefit to both partners. “Together with the UFS we will also be investigating the feasibility of the production of a documentary film on the role of the Griqua in the central interior, its political models and the role the Griqua played in the establishment of white settlers in this area. We also want to investigate and implement other relevant points of tangency,” says Mr le Fleur. Here are, from the left: Mr le Fleur, Ms Elizabeth le Fleur, Chairperson of the Cultural Group, which is one of the focus areas of the cooperation agreement, and Rev Kiepie Jaftha, Chief Director: Community Service at the UFS.
Photo: Lacea Loader

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