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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New head for Student Academic Services
2009-03-05

The University of the Free State (UFS) has appointed Mr Frank Madimetja Nkoana, pictured, as the new Director of Student Academic Services (SAS).

Mr Nkoana has a wealth of experience having worked for 24 years in the field of academic administration, 14 of which have been in leadership and senior management positions, at various institutions of higher learning.

In this post he will supervise applications, admissions, financial aid and registrations through to graduations.

The Director: Student Academic Services has a pivotal role to play in developing and supporting the University’s educational agenda.

“I consider my appointment to the Division as the correct one at the right time and a blessing to the UFS in view of my experience and training in the field of academic administration,” he said.

He believes it is only through effective and efficient academic support services that the institution can achieve excellence in its academic endeavour in tandem with its vision of being “an excellent, equitable and innovative University”.

“I must see to it that SAS, as both a sector and a process, is sufficiently and appropriately supported and maintained through an effective administrative structure that is manned by skilled and well-trained personnel, adding thereto continuous development and job enhancement – thus creating a conducive environment for efficiency and effective service delivery to students, staff and the wider community,” he said.

However, he is also mindful of the challenges facing him and the Division. He considers as his main challenge, among others, the creation of a Division that is functionally able and has as its goal the achievement and provision of effective academic administrative support to the core university business.

“Our operations should be in line with new developments in academic administrative systems to enable the UFS to achieve academic excellence and global competitiveness,” said Mr Nkoana.

“We must be able to establish and strengthen a high level of ethos of service delivery and develop good human relations between the staff and the students.”

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
05 March 2009
 

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