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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Blood tests for players at FIFA Confederations Cup

2009-03-21

Football stars coming to South Africa to play in the FIFA Confederations Cup tournament in June will not only have their urine tested for illegal substances but their blood as well.

This will be the first time that blood samples from sportsmen or women will be tested in South Africa.

“Blood testing is a new regulation from the World Anti-Doping Agency (WADA) and will be implemented in our laboratory for the FIFA Confederations Cup in June,” according to Dr Pieter van der Merwe, Head of the SA Doping Control Laboratory at the University of the Free State (UFS), the only testing facility of its kind in Southern Africa.

Although urine will still be tested, blood tests have become compulsory, because the substances used by sports men and women are becoming more sophisticated.

“Some substances, such as the growth hormone, can more easily be detected in blood. It is more difficult to determine these kinds of substances in urine,” explained Dr Van der Merwe.

“We were contracted by the International Rugby Board (IRB) to conduct the testing for the 7’s World Cup Rugby Tournament that was recently held in Dubai and by FIFA to do the testing for the Confederations Cup this year as well as the 2010 World Cup. This demonstrates the confidence of International Sport Federations in the quality and standard of work produced by this facility at the UFS,” he said.

The results of all tests done for the national programme in South Africa are sent to the Institute for Drug Free Sport based in Cape Town from where it is reported to the various sports federations. However, the rugby and soccer results are reported directly to the IRB and FIFA respectively.

The move to incorporate blood tests in the testing process has resulted in the expansion of the facility’s infrastructure.

“A new extension will be built for us in the near future in order for us to accommodate the conducting of urine and blood testing,” says Dr van der Merwe.

Media Release
Issued by: Anton Fisher
Director: Strategic Communication
Tel: 051 401 2749
Cell: 072 207 8334
E-mail: fishera.stg@ufs.ac.za
20 March 2009

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