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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Department celebrates 50th anniversary

2009-03-25

The first Departmental Head and the subsequent Departmental Chairpersons at the dinner on 14 March this year. From left: Proff Bernard Prior (1991-1998), Piet Lategan (1962-1990), Derek Litthauer (1998-2002) and James du Preez (2002-). These are all the Heads/Chairpersons of the Department since its founding in 1959, with the exception of Prof Hans Potgieter who acted as Head during 1959-1962.
Photo: Stephen Collett

Department celebrates 50th anniversary

On 13 March the Department Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS) celebrated its 50th anniversary in a splendid fashion with a lecture entitled, The origin of life: Exactly how did life begin? as part of the Darwin commemorative lecture series, followed by a reunion of current and former staff members and postgraduate students of the department with a barbeque on the following day.

The proceedings were concluded on 14 March with a gala dinner in die Centenary Complex at the UFS attended by 153 staff members, post-graduate students (current and former) and other guests. During the dinner the guests were treated to a presentation of historical photos of the founding and development of the department. Currently the department is one of the largest departments in the Faculty of Natural and Agricultural Sciences in respect of the number of staff members and students as well as research outputs. This is the result of entrepreneurial actions to increase student numbers and research activities, as well as the merging with the smaller Department of Biochemistry in 1988 and more recently with the Department of Food Science in 2002. The department comprises 20 academics, 24 support staff and 65 postgraduate students. It also boasts 12 lecturers with ratings from the National Research Foundation (NRF), which include three academics with a B-rating, an indication of international recognition for their research. The department has the largest number of lecturers with an NRF-rating at the UFS.

“It was interesting to learn during the reunion of the variety of professions occupied by former students of the department, i.e. at other tertiary educational institutions, the CSSIR, SAPPI, Sasol and a multitude of other industries, as well as at research institutions in the USA and Australia,” said Prof. James du Preez, Head of the Department.

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